U.S. private label market: breakfast food dollar sales share by category 2016

This statistic illustrates the dollar sales share of private label breakfast products in the United States in 2016, broken down by category. In that year, private label frozen waffles accounted for a share of 18.4 percent of total U.S. frozen waffle category sales.

Dollar sales share of private label breakfast food in the United States in 2016, by category

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Sources

Release date

July 2016

Region

United States

Survey time period

For the 52 weeks ending April 17, 2016

Supplementary notes

Total U.S. supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ending April 17, 2016.
Note: Does not include all breakfast subcategories.

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Statistics on "Private label market in the U.S."

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