Mobile app buyer penetration in the United States from 2013 to 2018, by device

Mobile app buyer penetration in the United States 2013-2018, by device This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018, sorted by device. In 2016, approximately 35.5 percent of U.S. smartphone users will have purchased at least one app for their mobile device during the calendar year. In contrast, 43.6 percent of tablet users in the United States are projected to purchase apps for their device. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
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SmartphoneTablet
201330%47%
201436%45%
2015*35.8%44%
2016*35.5%43.6%
2017*35.3%43.4%
2018*35.3%43.3%
SmartphoneTablet
201330%47%
201436%45%
2015*35.8%44%
2016*35.5%43.6%
2017*35.3%43.4%
2018*35.3%43.3%

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Description Source More information
This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018, sorted by device. In 2016, approximately 35.5 percent of U.S. smartphone users will have purchased at least one app for their mobile device during the calendar year. In contrast, 43.6 percent of tablet users in the United States are projected to purchase apps for their device. Paid apps often include premium features and content as well as less or no in-app mobile advertising.
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Release date
February 2015
Region
United States
Survey time period
2013 to 2014
Age group
14 years and older
Supplementary notes
*Forecast
Mobile users who have purchased at least one app via an app store for use on their mobile device during the calendar year; excludes virtual goods and subscriptions; smartphone and tablet app buyers are not mutually exclusive.

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