Mobile app buyer penetration in the United States from 2013 to 2018, by device

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SmartphoneTablet
201330%47%
201436%45%
2015*35.8%44%
2016*35.5%43.6%
2017*35.3%43.4%
2018*35.3%43.3%
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About This Statistic

This statistic gives information on the mobile app buyer penetration in the United States from 2013 to 2018, sorted by device. In 2016, approximately 35.5 percent of U.S. smartphone users will have purchased at least one app for their mobile device during the calendar year. In contrast, 43.6 percent of tablet users in the United States are projected to purchase apps for their device. Paid apps often include premium features and content as well as less or no in-app mobile advertising.

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