Canada perception of targeted ads and online privacy 2014 and 2016

Published by Valentina Dencheva, Jan 6, 2023
The statistic shows perception of targeted ads online privacy among Canada internet users in 2014 and 2016. The source found, that in 2014, 63 percent of Canadian respondents agreed that targeted advertising on visited websites made them feel like they had less privacy online.

Share of internet users who believe that targeted ads make them feel like they have less privacy online in Canada 2014 and 2016

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Sources

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Release date

January 2017

Region

Canada

Survey time period

2014 and 2016

Number of respondents

2014 n = 693; 2016 n = 1,339

Age group

16 years and older

Special properties

internet users

Method of interview

Telephone interview

Supplementary notes

The source does not provide information on the date of publication of the report.

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Overview of the Canadian market

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Programmatic

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Consumer perspective

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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