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The most consumed media in Finland in 2016 were television, radio and social media. According to a survey conducted during the first half of 2016, television accounted for 26 percent of the total daily media consumption. When looking at the development of following particular media on a daily basis in 2016 compared to 2014, internet usage increased on all devices, most notably on mobile phones. The usage of commercial TV and radio, however, decreased during the corresponding period. This demonstrates the growing presence of digital media in Finland. As of 2016, the most important digital media services among Finns included YouTube, Yle Areena and Spotify. The changes are further reflected in news consumption patterns, since the internet has overtaken traditional media as the main source of news in Finland.
The transition from traditional to digital in the Finnish media space is visible in various media, especially among the younger population in Finland. According to a 2017 survey on the weekly reach of newspapers, the reach of online newspapers exceeded that of printed newspapers. Particularly among millennials, accessing newspapers on a mobile device was nearly as common as reading the print version. In the music industry, a survey found out that over 40 percent of individuals aged 16 to 24 years had a paid subscription to a music streaming service such as Spotify or Apple Music in 2016. In terms of movies, TV series and sports events, results from another survey revealed that nearly 70 percent of individuals in the same age group used online services to stream content. In general among Finns, broadcasters’ free online-TV services proved the most popular. Even books, traditionally borrowed from public libraries in Finland, were increasingly accessed electronically. From 2014 to 2016, the number of electronic publications borrowed from libraries nearly tripled, amounting to over 400,000 copies in 2016.
Regarding traditional media, television consumption has remained nearly unchanged over the years. As measured in 1,100 Finnish households, the daily television viewing time in Finland amounted to nearly three hours in 2016. In terms of radio consumption in the same year, the physical radio device was still used by nearly 90 percent of the surveyed individuals for listening to broadcasts. In Finland, the country’s public broadcaster Yleisradio (Yle) plays an important role. In rankings of the most popular TV and radio stations of 2016 by audience share, channels owned by Yle ranked first. Unlike television consumption, the number of books borrowed decreased annually since 2011, amounting to a little under 16 per inhabitant in 2016. Meanwhile, the average time spent reading a magazine amounted to roughly an hour, the most popular ones being Yhteishyvä and Pirkka. For the news-hungry, Helsingin Sanomat was the most widely read newspaper in the country with circulation of nearly 322,000.
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Share of time spent per day for selected media in Finland in 2016
Which of the following media do you use daily?
Which digital media services do you know?
Which digital media services do you find important?
Which of the following media do you use as the main source of news?
Which of the following media do you use as a source of news?
Share of trust in the news and in the independence of the domestic media in Finland in 2016, by age group
Largest daily newspapers in Finland in 2016, by circulation
Weekly reach of printed and online newspapers in Finland 2017, by type
Most popular magazines in Finland in 2016, by total reach (in 1,000s)
Most popular magazines in Finland in 2016, by number of readers (in 1,000s)
Share of people reading magazines monthly in Finland in 2016, by age group and device
Average time spent reading a magazine in Finland in 2016, by gender (in minutes)
Average number of books borrowed annually in Finland from 2006 to 2016, per inhabitant
Annual share of inhabitants who borrow books in Finland from 2006 to 2016
Leading television channels in Finland in 2016, by audience share
Ranking of TV channels in Finland in 2016, by daily reach
Average daily television viewing time in Finland from 2006 to 2016 (in minutes)
Share of daily TV viewing in Finland in 2016, by channel
Development of the share of daily TV usage in Finland from 2014 to 2016
Number of cable TV subscriptions in Finland from 2011 to 2016 (in thousands)
Number of pay TV subscriptions in Finland from 2011 to 2015, by provider (in 1,000s)
Number of cinema admissions in Finland from 2007 to 2016 (in millions)
Average cinema ticket price in Finland from 2009 to 2015 (in euros)
How much time do you spend on watching TV content daily?
Most popular radio stations in Finland in 2016, by audience share
Weekly reach of commercial and public radio in Finland in 2016
Devices used to listen to radio in Finland in 2016
Which device do you use to listen to the radio?
Locations used to listen to radio in Finland in 2016, by age group
Number of users of online radio platforms in Finland in 2016, by platform
Share of radio as the main source for news in Finland in 2016, by age group
How much time do you spend on listening to music daily?
Share of people, who increased their music consumption in the past 12 months in Finland in 2016, by age group
What source do you use for daily music listening?
Which of the following is the most important device for you for listening to music?
Where do you listen to music on a weekly basis?
Share of daily music streaming service usage for non-work-related purposes in Finland in 2016, by age group
Share of paid subscriptions for music streaming services such as Spotify, Apple music etc. in Finland in 2016, by age group
Have you or a family member downloaded illegal music, films or games from the internet in the past year?
Share of people playing video games daily for two hours or more in Finland in 2016, by age group
How much time do you spend on playing video games daily?
Share of selected gaming applications among smartphone owners in Finland in 2016, by usage
Internet usage for downloading or playing games online in Finland in Q1 2016, by type of activity
Do you have access to a video game console at your home?
What type of online video services are you using?
How much time do you spend on watching online videos daily?
Share of people watching videos via online video sharing services in Finland in 2016, by age group
Share of people watching movies, series and sports events via online streaming services in Finland in 2016, by age group
Share of paid subscriptions for video streaming services like Netflix etc. in Finland in 2016, by age group
How often do you use video-on-demand services?
Share of individuals reading online news sites, newspapers or news magazines in Finland from 2013 to 2016
Most popular magazines in Finland in 2016, by weekly digital reach (in 1,000s)
Number of electronic publications borrowed from libraries in Finland from 2014 to 2016
Share of paid subscriptions for e-book services in Finland in 2016, by age group
Share of paid subscriptions for digital newspapers in Finland in 2016, by age group
Share of listeners of audiobooks in Finland in 2016, by age group
Average cinema ticket price in Finland 2009-2015
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Trust in the news and in the independence of the media in Finland 2016, by age group
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Survey on the share of various media used as a source of news in Finland 2016-2017
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Share of individuals playing video games daily in Finland 2017, by duration
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Pay TV subscriptions in Finland 2011-2015, by provider
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Share of inhabitants who borrow books Finland 2006-2016
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Survey on awareness of digital media services in Finland 2016
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Most popular magazines in Finland 2016, by total reach
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Most popular magazines in Finland 2016, by weekly digital reach
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Ranking of TV channels in Finland 2016, by daily reach
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User number of online radio platforms in Finland 2016, by platform
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Weekly reach of commercial and public radio in Finland 2016
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Survey on most important devices for listening to music in Finland 2016
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