Television, radio, and social media are among the most consumed media in Finland. Finnish households
. Although time spent watching TV slowly decreased, consumption increased again slightly in 2020. In fact,
following the outbreak of the coronavirus in 2020, with TV and social media demonstrating the biggest change in Finland. Despite a shift to digital forms of media, the country’s public broadcaster, Yleisradio (Yle), still plays an important role. According to rankings of the
The internet became main source for news content in Finland
The internet, including digital media, social media, and online blogs, is now the
main source for news content in Finland. Much like other global markets, newspapers and other traditional media are used much less often than they once were. For several years now the
weekly reach of online media has continually exceeded that of printed newspapers, TV, and radio. Although TV remains popular, Finnish households have adapted to online video and on-demand services; In 2023, Netflix was the
most used video-on-demand provider in Finland, followed by Viaplay, C More, and Disney+.
E-books increased popularity in Finnish libraries
The transition from traditional to digital in the Finnish media space is especially visible among the younger population. When listening to the radio, for example, younger generations were
more likely to listen via cellphone or computer than older generations, who still mainly used physical radio devices. Even books, traditionally borrowed from public libraries in Finland, are increasingly accessed electronically. While the
number of books borrowed from libraries showed a decreasing trend throughout most of the last decade, the
number of e-book borrowings grew. According to
Statista’s Digital Market Outlook, the use and penetration of digital media in Finland, including digital media, ePublishing, video games, and video-on-demand, are expected to continue growing.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
