Brazil: smartphone shopping behaviors 2014

This statistic presents a selection of smartphone shopping behavior of smartphone users in Brazil as of November 2014. During the survey period it was found that ten percent of Brazilian smartphone users had scanned a barcode or QR code with their mobile device in the past 12 months.

Thinking generally about shopping online using a smartphone, which of the following have you done in the past year?

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Source

In cooperation with
Ipsos
Release date

February 2015

Region

Brazil

Survey time period

September 9 to November 3, 2014

Number of respondents

Brazil n = 543

Age group

18 years and older

Special properties

Smartphone owners/users

Supplementary notes

Total survey n = 17,519
Activities in the past 12 months.
Values may not add up to 100 percent due to rounding.

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