Average shopping time in Great Britain 2012-2013, by location

Average time spent per shopping visit in Great Britain between 2012 and 2013, by location (in minutes)

Average shopping time in Great Britain 2012-2013, by location This statistic presents the results of a town centre survey, showing a breakdown of customers' average time spent shopping in Great Britain between 2012 and 2013, by location. Respondents spent the most time shopping in town centres, at an average of 98 minutes.
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Average time spent per shopping visit in Great Britain between 2012 and 2013, by location (in minutes)

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Average time spent in minutes
Town centre98
Retail parks
/out of town shopping centres
73
Other64
Supermarket47
Online38
Local shops20
Average time spent in minutes
Town centre98
Retail parks
/out of town shopping centres
73
Other64
Supermarket47
Online38
Local shops20
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Description

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This statistic presents the results of a town centre survey, showing a breakdown of customers' average time spent shopping in Great Britain between 2012 and 2013, by location. Respondents spent the most time shopping in town centres, at an average of 98 minutes.
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Release date
January 2014
Region
United Kingdom (Great Britain)
Survey time period
June 2012 to June 2013
Number of respondents
200*
Special properties
Shoppers
Method of interview
Questionnaires and telephone interviews
Supplementary notes
* The research tracked 200 respondents in six British town centres (Swindon, Huddersfield, Watford, Loughborough, Bury St Edmunds and Sandbach). The locations were chosen by the source as representatitive of "the types of towns that could come under threat from rival forms of retailing" and to "provide a spread across large and small centres, geographic regions, urban and rural settings and market profiles".
The methodology included focus groups in each town and consumer tracking through online diaries that logged respondents' shopping acitivities over a four-week period. Respondents were also given weekly questionaires and completed a telephone interview at the end of the study.
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