Factors impacting consumer loyalty to retailer negatively in Ireland 2016

This chart shows the share of consumers agreeing with statements negatively impacting their loyalty to a retailer, according to a survey conducted with Irish consumers in 2016. Of respondents, 57 percent stated that rudeness from staff members would make them defect from the retailer and shop elsewhere.

Factors impacting consumer loyalty to a retailer negatively in Ireland in 2016

Share of consumers agreeing
Big price rises (10% plus)58.3%
Rudeness from staff members56.8%
Dirty stores41.6%
Poor quality items40.8%
Them being regularly more expensive than alternatives39%
Unhelpfulness of staff members22.1%
No online ordering facility18.7%
Spamming you with emails and marketing materials17.2%
Hard to use website15.3%
Getting an order wrong15.2%
Being a bad corporate citizen (i.e. not paying taxes etc.)14.9%
High delivery costs for online orders14.3%
Untidy stores5.5%
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Release date

February 2016



Survey time period

January 2016

Number of respondents

1,496 respondents

Supplementary notes

The source does not provide the original wording of the question posed during the survey.

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