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Value of the leading 10 apparel brands worldwide in 2018 (in million U.S. dollars)

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Value of the leading global apparel brands 2018 This statistic shows the value of the leading ten apparel brands worldwide in 2018. In that year, Nike was the top ranked apparel brand in the world with a brand value of approximately 28.03 billion U.S. dollars.
Global Apparel Industry

Despite the current global economic downturn, the global apparel industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and great product differentiation, means that rivalry within the industry is no more than moderate. The apparel industry is of great importance to the economy in terms of trade, employment, investment and revenue all over the world. This particular industry has short product life cycles, vast product differentiation and is characterized by great pace of demand change coupled with rather long and inflexible supply processes.

Even well-established brands, such as Nike, have to work hard to maintain their share of the market. In 2016, Nike's global revenue amounted to just 32.38 billion U.S. dollars; an increase of almost 2 billion U.S. dollars from the prior fiscal year. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of apparel for men and women.

Apparel remains largely a discretionary purchase compared to other consumer goods, making it more prone to economic shocks. The global apparel market has been shaped by three contrasting regional movements - robust growth in emerging markets, fragile recovery in the United States, and a sharp slowdown in Western Europe.
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Description Source More information
This statistic shows the value of the leading ten apparel brands worldwide in 2018. In that year, Nike was the top ranked apparel brand in the world with a brand value of approximately 28.03 billion U.S. dollars.
Global Apparel Industry

Despite the current global economic downturn, the global apparel industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and great product differentiation, means that rivalry within the industry is no more than moderate. The apparel industry is of great importance to the economy in terms of trade, employment, investment and revenue all over the world. This particular industry has short product life cycles, vast product differentiation and is characterized by great pace of demand change coupled with rather long and inflexible supply processes.

Even well-established brands, such as Nike, have to work hard to maintain their share of the market. In 2016, Nike's global revenue amounted to just 32.38 billion U.S. dollars; an increase of almost 2 billion U.S. dollars from the prior fiscal year. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of apparel for men and women.

Apparel remains largely a discretionary purchase compared to other consumer goods, making it more prone to economic shocks. The global apparel market has been shaped by three contrasting regional movements - robust growth in emerging markets, fragile recovery in the United States, and a sharp slowdown in Western Europe.
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Release date
March 2018
Region
Worldwide
Survey time period
2018
Supplementary notes
Additional information regarding the used methodology may be found here.

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