BMW car sales in Italy 2012-2019

The car sales of the German manufacturer BMW in Italy reached 58,127 units sold in 2019. Between the period from 2012 to 2019 the Bavarian brand increased its sales volume from 42,476 to 58,127 units.

BMW’s market share

Looking at the vehicle market share of the German company BMW, a decrease can be observed from 3.26 percent in 2013 to 2.99 percent in 2018. By contrast, the market share of BMW in the motorcycle segment was higher, having reached 6.29 percent in 2018.

Competitors

Other German competitors such as Audi, Volkswagen, and Porsche are experiencing similar trends. Audi’s car sales in Italy reached 64,445 units, an increase compared to 2018. A similar trend can be noticed regarding Porsche’s car sales in Italy, which reached 6,727 units. Moreover, Volkswagen’s sales volume increased, reaching 176,813 units, an increase compared to the previous year.

Number of BMW cars sold in Italy from 2012 to 2019

Units sold
201958,127
201857,145
201760,894
201659,849
201549,756
201443,602
201342,560
201242,476
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Source

Release date

January 2020

Region

Italy

Survey time period

2012 to 2019

Supplementary notes

Previous figures provided in earlier reports from the source.

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Statistics on "Automotive retail industry in Italy"

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