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BMW car sales in Italy 2012-2018

Number of BMW cars sold in Italy from 2012 to 2018

by Statista Research Department, last edited Aug 9, 2019
BMW car sales in Italy 2012-2018 The car sales of the German manufacturer BMW in Italy reached 57,121 units sold in 2018. Between the period from 2013 to 2017 the Bavarian brand increased the number of units sold from 42,560 to 60,894.
BMW’s market share

Looking at the vehicle market share of the German company BMW, we can observe a growth from 2014 to 2016, from 3.2 percent to 3.28 percent. By contrast, the market share of BMW’s motorcycles was higher and reached 6.9 percent as of 2017.


Other German competitors such as Audi, Volkswagen and Porsche are experiencing similar trends. Audi’s car sales in Italy reached 62,776 units, a decrease compared to the previous year. A similar trend can be noticed regarding Porsche’s car sales in Italy, reaching 5,290 units. On the other hand, Volkswagen’s number of cars sold sold increased, reaching 162,775 units, an increase compared to the previous year.
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Number of BMW cars sold in Italy from 2012 to 2018

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