In 2020, Bayerische Motoren Werke AG (BMW) sold around 46,000 vehicles in Italy, a decline of more than 20 percent year-on-year. This figure represents the lowest sales volume since 2014.
Italy and Europe are key destinations for BMW’s deliveries
Italy was among BMW's largest target markets in 2020. The automaker sold around 2.7 percent of automobiles in Italy, Europe's fourth-largest auto market. As a whole, almost 40 percent of BMW's deliveries went to Europe in 2020: European motorists purchased some 675,000 BMW cars in 2020. That year, China remained the country with the largest share of deliveries: one-third of BMW's car sales were sold here.
Volkswagen, including its Audi, VW, and Porsche brands, is BMW's largest German competitor. Volkswagen Group's car sales in Italy exceeded 225,000 units in 2020. This figure was largely due to the performance of the group's namesake brand. Volkswagen’s sales volume reached 128,152 units, a decline of about 28 percent year-on-year.
BMW cars sold in Italy from 2012 to 2020
(in 1,000 units)
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UNRAE. (January 4, 2021). BMW cars sold in Italy from 2012 to 2020 (in 1,000 units) [Graph]. In Statista. Retrieved February 06, 2023, from https://www.statista.com/statistics/412908/bmw-car-sales-in-italy/
UNRAE. "BMW cars sold in Italy from 2012 to 2020 (in 1,000 units)." Chart. January 4, 2021. Statista. Accessed February 06, 2023. https://www.statista.com/statistics/412908/bmw-car-sales-in-italy/
UNRAE. (2021). BMW cars sold in Italy from 2012 to 2020 (in 1,000 units). Statista. Statista Inc.. Accessed: February 06, 2023. https://www.statista.com/statistics/412908/bmw-car-sales-in-italy/
UNRAE. "Bmw Cars Sold in Italy from 2012 to 2020 (in 1,000 Units)." Statista, Statista Inc., 4 Jan 2021, https://www.statista.com/statistics/412908/bmw-car-sales-in-italy/
UNRAE, BMW cars sold in Italy from 2012 to 2020 (in 1,000 units) Statista, https://www.statista.com/statistics/412908/bmw-car-sales-in-italy/ (last visited February 06, 2023)
BMW cars sold in Italy from 2012 to 2020 (in 1,000 units) [Graph], UNRAE, January 4, 2021. [Online]. Available: https://www.statista.com/statistics/412908/bmw-car-sales-in-italy/