This statistic displays reasons consumers in the United Kingdom (UK) purchased new tablet device as of April 2014. The leading reason for purchase was "simply as a treat", at 22 percent of respondents, followed by "wanted a smaller or lighter product" at 20 percent.
When you or other members of your household purchased these products or devices, what were the reasons for purchase?
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Ipsos. (July 18, 2014). When you or other members of your household purchased these products or devices, what were the reasons for purchase? [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/417290/tablet-device-purchase-reasons-uk/
Ipsos. "When you or other members of your household purchased these products or devices, what were the reasons for purchase?." Chart. July 18, 2014. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/417290/tablet-device-purchase-reasons-uk/
Ipsos. (2014). When you or other members of your household purchased these products or devices, what were the reasons for purchase?. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/417290/tablet-device-purchase-reasons-uk/
Ipsos. "When You or Other Members of Your Household Purchased These Products or Devices, What Were The Reasons for Purchase?." Statista, Statista Inc., 18 Jul 2014, https://www.statista.com/statistics/417290/tablet-device-purchase-reasons-uk/
Ipsos, When you or other members of your household purchased these products or devices, what were the reasons for purchase? Statista, https://www.statista.com/statistics/417290/tablet-device-purchase-reasons-uk/ (last visited September 21, 2024)
When you or other members of your household purchased these products or devices, what were the reasons for purchase? [Graph], Ipsos, July 18, 2014. [Online]. Available: https://www.statista.com/statistics/417290/tablet-device-purchase-reasons-uk/