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When planning to purchase the following type of products using your smartphone or tablet, your first reflex is to... ?

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Path to purchase: first step taken by consumers via mobile in France 2013, by product This statistic illustrates a distribution of mobile device owners in France in 2013, according to the first step of their path to purchase for selected product categories. It reveals that when planning to purchase food via a tablet or smartphone, over 40 percent of respondents would first use the app of the store they usually go to.
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Product categoryUse the mobile app of the manufacturerUse the mobile app of the store you usually go toUse the mobile app of a "pure player"*Use a search engine in your browser
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Product categoryUse the mobile app of the manufacturerUse the mobile app of the store you usually go toUse the mobile app of a "pure player"*Use a search engine in your browser
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Exclusive Premium statistic

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Description Source More information
This statistic illustrates a distribution of mobile device owners in France in 2013, according to the first step of their path to purchase for selected product categories. It reveals that when planning to purchase food via a tablet or smartphone, over 40 percent of respondents would first use the app of the store they usually go to.
Show more
Release date
November 2013
Region
France
Survey time period
October 30 to 31, 2013
Number of respondents
1,010 respondents
Age group
18 years and older
Special properties
respondents who owned a smartphone or tablet and purchased these product types
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* Pure players are companies that only sell their products or services online.

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