Path to purchase: first step taken by consumers via mobile in France 2013, by product

This statistic illustrates a distribution of mobile device owners in France in 2013, according to the first step of their path to purchase for selected product categories. It reveals that when planning to purchase food via a tablet or smartphone, over 40 percent of respondents would first use the app of the store they usually go to.

When planning to purchase the following type of products using your smartphone or tablet, your first reflex is to... ?

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Source

Release date

November 2013

Region

France

Survey time period

October 30 to 31, 2013

Number of respondents

1,010 respondents

Age group

18 years and older

Special properties

respondents who owned a smartphone or tablet and purchased these product types

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Pure players are companies that only sell their products or services online.

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Statistics on "Smartphone users in France "

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