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Path to purchase: first step taken by consumers via mobile in France 2013, by product

When planning to purchase the following type of products using your smartphone or tablet, your first reflex is to... ?

by Statista Research Department, last edited Nov 1, 2013
Path to purchase: first step taken by consumers via mobile in France 2013, by product This statistic illustrates a distribution of mobile device owners in France in 2013, according to the first step of their path to purchase for selected product categories. It reveals that when planning to purchase food via a tablet or smartphone, over 40 percent of respondents would first use the app of the store they usually go to.
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When planning to purchase the following type of products using your smartphone or tablet, your first reflex is to... ?

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Statistics on "Smartphone users in France "
  • Profile of smartphone users
  • General smartphone usage
  • Usage of smartphone features
  • Mobile internet usage
  • 4G mobile phones
  • Purchasing via smartphone
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  • In-store use
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