Digital health focus of pharma companies regarding customer value propositions 2020

This survey displays company's primary focus with their digital health strategies in 2013 and 2015 based on their value proposition for the customer and their prediction for 2020. As of 2015, 63 percent of respondents said that their company's digital health strategy primarily focused on extending value proposition for the customer.

Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020

Enhance value propositionExtend value propositionInvent value proposition
201373%23%3%
201520%63%17%
20207%37%57%
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Sources

Release date

December 2013

Region

Worldwide

Survey time period

2013

Number of respondents

30 respondents

Special properties

pharmaceutical executives and senior managers

Supplementary notes

Original question: "What is the primary focus of your company’s Digital Health strategy with respect to value proposition for the customer from 2013 to 2020?"

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Statistics on "Pharmaceutical market worldwide"

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