Entertainment content or service usage penetration in Italy 2014

This statistic illustrates the usage penetration of several types of entertainment content and services in Italy in 2014. It shows that overall entertainment content was regularly consumed with 71 percent of the respondents stating to making use of apps on their mobile device.

How often, if at all, do you use each of the following types of content or service for personal use?

Share of respondents
Other types of apps for your mobile phone or tablet71%
Gaming or entertainment apps for your mobile phone or tablet66%
Streaming TV, movie or video content65%
Downloaded music content64%
Digital books or magazines63%
Downloaded TV, video or movie content63%
Streaming music content59%
Education content50%
Apps for your TV39%
None of these10%
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Sources

In cooperation with
Ipsos
Release date

July 2014

Region

Italy

Survey time period

14th to 28th April 2014

Number of respondents

1,000 respondents

Age group

18-65 years

Method of interview

Online panel

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