• U.S. paid online dating user share 2024

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In 2019, paying users accounted for 32.2 percent of online dating audiences in the United States. This share is projected to remain stable as paying users continue to account for approximately one third of U.S. online dating users up until 2024.

Share of paying online dating users among total online dating users in the United States from 2017 to 2024

	Share of users
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Release date

December 2019

More information

Region

United States

Survey time period

2017 to 2019

Supplementary notes

*Forecast
The segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes. Offline dating agencies or online purchased tickets for speed dating or similar events are not included. The user base covers paying and non-paying customers.