Online dating paying user share U.S. 2017-2024

Paying users accounted for 14.48 percent of all online dating users in the United States in 2020. The Statista Digital Market Outlook estimates that by 2024 the share of paying online dating users will increase to roughly 15 percent.

Share of paying online dating users in the United States from 2017 to 2024

Characteristic	Share of users
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Release date

March 2021

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Region

United States

Supplementary notes

*Forecast
The segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.
Offline dating agencies or online purchased tickets for speed dating or similar events are not included.
The user base covers paying and non-paying customers.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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