China: dating service segment revenue per user

Significant fluctuations are estimated for all segments over the forecast period for the average revenue per user (ARPU). Comparing the three different segments for the year 2030, the segment 'Matchmaking' leads the ranking with 18.33 U.S. dollars. Contrastingly, 'Online Dating' is ranked last, with 3.56 U.S. dollars. Their difference, compared to Matchmaking, lies at 14.77 U.S. dollars.

Find other insights concerning similiar markets and segments, such as a comparison of user penetration in China and a comparison of average revenue per user (ARPU) in Russia.

Average revenue per online user for dating services in China from 2021 to 2030 (in U.S. dollars), by segment

Characteristic	Matchmaking	Casual Dating	Online Dating
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts or sexual partners. Both dating portals and apps are incorporated into the examination.

The Matchmaking market segment contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contacting and easy flirting among its members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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