Global online dating ARPU 2027

In 2022, the average revenue per user (ARPU) in the global online dating market was 7.81 U.S. dollars, down from 8.06 U.S. dollars in 2021. From 2019 to 2021, the ARPU per global user increased by more than 14 percent, signaling a substantial rise in online dating in response to the COVID-19 pandemic and subsequent lockdowns, as well as growing reliance on online services.

Online dating average revenue per user (ARPU) worldwide from 2017 to 2027 (in U.S. dollars)

Characteristic	Average revenue per online user in U.S. dollars
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Supplementary notes

The eServices market segment Dating Services contains the user and revenue development of three service categories: (1) Matchmaking, (2) Online Dating and (3) Casual Dating. Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts or sexual partners. Both dating portals and apps are incorporated into the examination. The Matchmaking market segment contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Neu.de and POF, these platforms focus on casual contacting and easy flirting among its members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships. Offline dating agencies or online purchased tickets for speed dating or similar events are not included.

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