Market share of private label fruit juice in Italy 2007-2018

The market share of private label fruit juice as a proportion of the volume of all fruit juice consumed in Italy was mainly affected by positive variations from 2007 to 2018. In 2007, private labels had a market share of around 28.1 percent of all fruit juice consumed, increasing to 38 percent in 2017. As of 2018, the total market share of private label fruit juice amounted to 37.5 percent.

Market share of private label fruit juice in Italy from 2007 to 2018

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Source

Release date

February 2020

Region

Italy

Survey time period

2007 to 2018

Special properties

share of sales; 100 percent juice content (excl. nectars)

Supplementary notes

Data for the period before 2010 are based on previous information supplied by the relevant association.

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