Canada: usage of new technology for music discovery 2015

This statistic shows the results of a survey where Canadian respondents answered "yes" on whether new technologies and services made it easier for them to discover new music. During the April 2015 survey period, it was found that 56 percent of music festival attendees, 61 percent of Millennials and 65 percent of teens were more likely to use new technologies to discover new music.

Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015

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Source

Release date

June 2015

Region

Canada

Survey time period

April 12, 2015 to April 27, 2015

Number of respondents

3,500 respondents

Age group

13 years and older

Method of interview

Online survey

Supplementary notes

*Percentages reflect the portion of each group who agree with this statement: "New technologies and services have made it easier for me to discover new musicians and bands that I like"
Surveys were conducted online using a third party panel and data was weighted to the Canadian census population based on age, gender, race, education and household size.

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Statistics on "Music in Canada"

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