Most used digital music services in Sweden 2017

According to a survey from 2017, Spotify was the most popular digital music service in Sweden. 64 percent of respondents stated to have used the platform in the preceding 12 months. YouTube came closely behind at 60 percent of Swedish individuals.

Global Spotify subscriptions

Aside from music, users can also access audiobooks and podcasts via the online music platform Spotify. Basic services are freely available and advertised-based. Additionally, Spotify also offers premium accounts without ads and other specials for customers. In recent years, Spotify was worldwide becoming increasingly popular. While the number of premium subscribers was only 18 million in the first quarter of 2015, it amounted to 100 million subscriptions exactly four years later.

Music streaming in Sweden

Downloading or streaming music is also more and more common in Sweden. Another survey found that the share of individuals using online music services increased from 18 percent in 2009 to 42 percent in 2018. Especially younger people use digital music platforms. 81 percent of 12 to 15-year-old Swedes stated in a 2018 survey to subscribe to at least one online music service. The corresponding figure for respondents aged 76 years and older was just three percent.

Most used digital music services in Sweden in 2017, based on the share of users

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Release date

August 2017



Survey time period

April 20, 2017 to May 13, 2017

Number of respondents

1,005 respondents

Age group

16-65 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In the past 12 months, have you personally used, or do you currently use any of the following digital music services (for music or music videos)?"

Multiple answers were possible.

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