Most used digital music services in Sweden 2020

According to a survey from 2020, YouTube was the most popular digital music service in Sweden. Three quarters of respondents stated to have used the platform to watch or listen to music or music videos. Spotify came closely behind at 67 percent of Swedish individuals interviewed.

Global Spotify subscriptions

Aside from music, users can also access audiobooks and podcasts via the online music platform Spotify. Basic services are freely available and advertised-based. Additionally, Spotify also offers premium accounts without ads and other specials for customers. In recent years, Spotify was worldwide becoming increasingly popular. While the number of premium subscribers was only 18 million in the first quarter of 2015, it amounted to 138 million subscriptions five years later.

Music streaming in Sweden

Downloading or streaming music is also more and more common in Sweden. Another survey found that the share of individuals using online music services increased from 18 percent in 2009 to 52 percent in 2019. Especially younger people use digital music platforms. 82 percent of 12 to 15-year-old Swedes stated in a 2019 survey to subscribe to at least one online music service. The corresponding figure for respondents aged 76 years and older was just 11 percent.