Canada: attitudes on the benefit of social media for companies 2014, by age

This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 43 percent of executives somewhat agreed that the benefit of social media for businesses is exaggerated.

Share of executives in Canada who agree that the benefits of social media for business are exaggerated as of June 2014

Share of respondents
Strongly agree13%
Somewhat agree43%
Somewhat disagree23%
Strongly disagree13%
Don't know7%
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Source

Release date

June 2014

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding

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