Luxury consumer purchase reasons in the United Kingdom (UK) 2014, by age

This statistic shows the main reasons luxury consumers in the United Kingdom purchase new items, listed by age group. As of the Deloitte survey (conducted in November and December 2014), 24 percent of luxury consumers in the 18 to 34 age group purchased items because they were on trend, compared to only seven percent of those in the 35 and older age group.

Main reasons luxury consumers purchase new items in the United Kingdom (UK) as of 2014, by age

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Release date



United Kingdom

Survey time period

November and December 2014

Number of respondents


Age group

18 years and older

Special properties

UK adults, all with yearly household income (before tax) of at least 100,000 GBP

Method of interview

Online survey

Supplementary notes

* The complete survey covered six European markets (UK, France, Italy, Switzerland, Germany and Spain), with around 1300 participants (exact number of UK respondents not given).

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