Luxury good collaboration awareness among consumers worldwide 2018, by generation

Published by
Tugba Sabanoglu,
Nov 1, 2021
In 2018, 95 percent of Generation Z respondents stated that they were aware of special edition collaborations within the luxury good market. This figure was substantially lower among the Silvers generation, with 57 percent stating that they were aware of luxury good product collaborations.

Consumer awareness of luxury good product collaborations worldwide in 2018, by generation

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Release date

April 2019

Region

Worldwide

Survey time period

December 2018 to January 2019

Number of respondents

12,000 respondents

Special properties

Luxury consumer respondents from 10 countries

Supplementary notes

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Statistics on " Luxury goods in the United Kingdom (UK) "

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Market overview

6

Leading luxury brands

8

Luxury department stores

8

Brand popularity among consumers

8

Brand benchmarks

5

Further related statistics

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Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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