Spain: Olive oil volume sales by channel 2021

The supermarket was the sales channel where most of the olive oil bought by Spanish households took place in 2021, with a market share of more than 50%. E-commerce was the place of purchase that grew the most compared to the previous year, while the discount store was the one that decreased its share the most.

Breakdown of olive oil sales volume in Spain in 2021, by distribution channel

Characteristic	Share of sales volume
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Release date

August 2022

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Region

Spain

Survey time period

2021

Supplementary notes

The data were collected from the "Panel de consumo alimentario en hogares", a study by the Ministry of Agriculture, Fisheries and Food included in the National Statistical Plan and prepared from data provided by the company Taylor Nelson Sofres SAU.

The source adds the following information:
" Traditional stores: fishmongers, butchers, delicatessens, dairies, herbalists, frozen food stores, markets and squares, bakeries, bars, wine cellars, pharmacies, greengrocers, fruit stores, grocery stores and grocery stores.
Other channels: commissaries, cooperatives, home sales, markets, self-consumption, direct purchases from producers, and others (including e-commerce)". * The e-commerce category is detailed but its figure is placed within "other channels", so the result without the online sales data already gives a sum of 100 percentage points.

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