In 2022, Fairy was the home care brand with the highest penetration rate in Spain. The Procter & Gamble owned dish soap and detergent brand, Fairy, had 54.6 percent of Spanish households buying their brand. Other home care brands with a significant household penetration were Scottex, Kh7, Finish, Ariel, and Vileda.
Leading home care brands in Spain in 2022, by household penetration rate
*Household penetration rate refers to the share of households buying a brand.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 7, 2023). Leading home care brands in Spain in 2022, by household penetration rate [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/
Kantar Worldpanel. "Leading home care brands in Spain in 2022, by household penetration rate." Chart. August 7, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/
Kantar Worldpanel. (2023). Leading home care brands in Spain in 2022, by household penetration rate. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/
Kantar Worldpanel. "Leading Home Care Brands in Spain in 2022, by Household Penetration Rate." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/
Kantar Worldpanel, Leading home care brands in Spain in 2022, by household penetration rate Statista, https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/ (last visited October 06, 2024)
Leading home care brands in Spain in 2022, by household penetration rate [Graph], Kantar Worldpanel, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/444861/leading-home-care-brands-by-household-penetration-rate-spain/