Usage of mobile couponing in business enterprises in Germany 2016

This statistic shows the results of a survey on the usage of mobile couponing in business enterprises in Germany in July 2016. During the survey period it was found that 65 percent of responding enterprises stated that they did not plan to use mobile coupons.

How would you rate 'mobile couponing' for your company, for example via apps?

Share of enterprises
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Release date

August 2016



Survey time period

July 2016

Number of respondents

100 respondents

Special properties

leading business enterprises

Method of interview

Telephone interview

Supplementary notes

The original German survey question was phrased by the source as follows: "Wie bewerten Sie für Ihr Unternehmen 'Online-Coupons' oder 'Mobile Couponing', z.B. über Soziale Netzwerke oder Apps?"

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