Europe: personal care products' daily life importance 2017

This statistic displays the share of consumers who consider personal care and cosmetics products important or very important in their daily lives in Europe in 2017, broken down by product type. Among the different categories, respondents were most likely to find oral care products very important to their daily lives, at 64 percent. Body care products are considered very important by 51.6 percent of respondents.

Share of consumers who consider personal care and cosmetics products important or very important in their daily lives in Europe in 2017, by product type

Characteristic	Important	Very important
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Release date

June 2017

More information

Region

Europe

Survey time period

April 2017

Number of respondents

4,116 respondents

Special properties

Consumers across ten EU member states*

Method of interview

Online survey

Supplementary notes

* Ten EU member states included France, Germany, UK, Netherlands, Italy, Spain, Denmark, Sweden, Poland, and Bulgaria.
The consumers surveyed represented each country’s gender distribution and age groups.

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