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Share of consumers who consider personal care and cosmetics products important or very important in their daily lives in Europe in 2017, by product type

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Importance of personal care and cosmetics in daily life in Europe 2017, by product This statistic displays the share of consumers who consider personal care and cosmetics products important or very important in their daily lives in Europe in 2017, broken down by product type. Among the different categories, respondents were most likely to find oral care products very important to their daily lives, at 64 percent. Body care products are considered very important by 51.6 percent of respondents.
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This statistic displays the share of consumers who consider personal care and cosmetics products important or very important in their daily lives in Europe in 2017, broken down by product type. Among the different categories, respondents were most likely to find oral care products very important to their daily lives, at 64 percent. Body care products are considered very important by 51.6 percent of respondents.
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Release date
June 2017
Region
Europe
Survey time period
April 2017
Number of respondents
4,116 respondents
Special properties
Consumers across ten EU member states*
Method of interview
Online survey
Supplementary notes
* Ten EU member states included France, Germany, UK, Netherlands, Italy, Spain, Denmark, Sweden, Poland, and Bulgaria.
The consumers surveyed represented each country’s gender distribution and age groups.
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