Online retail sales during the Christmas trading period in Germany are forecast to hit 23 billion euros. This would be an increase on last year’s 17.5 billion euros. The same trend for growth is visible for total online retail sales in Germany.
Booming online sales
German online retailers mostly have optimistic expectations for the Christmas trading season. In fact, 56 percent expected to generate higher sales than the year before. With good reason – German consumers list a variety of deciding factors for choosing to buy Christmas presents online. All of them echo the general appeal of online shopping: not being restricted to a potentially crowded shop, home delivery and less risk of getting infected with the coronavirus (COVID-19).
Online Christmas shopping
German customers fully embraced the convenience of online shopping for Christmas gifts across a wide spectrum of categories. The majority bought tickets for events online, followed by consumer electronics, as well as books and e-books.
Annual and Christmas season online retail sales in Germany from 2005 to 2021
(in billion euros)
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HDE. (November 8, 2021). Annual and Christmas season online retail sales in Germany from 2005 to 2021 (in billion euros) [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE. "Annual and Christmas season online retail sales in Germany from 2005 to 2021 (in billion euros)." Chart. November 8, 2021. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE. (2021). Annual and Christmas season online retail sales in Germany from 2005 to 2021 (in billion euros). Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE. "Annual and Christmas Season Online Retail Sales in Germany from 2005 to 2021 (in Billion Euros)." Statista, Statista Inc., 8 Nov 2021, https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE, Annual and Christmas season online retail sales in Germany from 2005 to 2021 (in billion euros) Statista, https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/ (last visited May 25, 2022)
