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Christmas trade in annual retail sales Germany 2014-2018

Every year the Christmas trade makes up a portion of sales in various retail sectors. In 2018, the total share of Christmas sales in German retail amounted to 19 percent. Meanwhile, when broken down by sector, the highest shares were visible among sales of toys, books and consumer electronics. Anything can become a present.

It’s all around

Online shopping obviously extends to buying Christmas gifts as well. Revenue from online Christmas season retail sales in Germany has only been growing in recent years, with over 17 billion euros being recorded most recently. Germany also imports plenty of Christmas products, especially Christmas tree decorations. Among the leading supplying countries for the latter, China was Germany’s principal import partner, as well as the Netherlands in Europe. The most imported Christmas products were, predictably, Christmas trees, followed by decorations, though numbers have been fluctuating when comparing year-on-year.

Present budget

In Europe budgets for buying Christmas gifts vary by country. On average, in the UK consumers spent the most on Christmas presents, followed by Spain and Germany. Long story short, Christmas present shopping affects most consumers in one way or another during the holiday season.

Share of Christmas trade in annual sales in selected retail sectors in Germany from 2014 to 2018

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Release date

October 2019



Survey time period

2014 to 2018

Supplementary notes

The share of sales considered in this statistic relates to the months of November and December. Figures from previous years were retrieved from earlier issues of the source material.

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Statistics on "Christmas in Germany"

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