Retail revenue from the Christmas trading period in Germany 2005-2019

Customers in Germany spent over 99 billion euros during the Christmas trading period of 2018, amounting to roughly 19 billion euros more than what they had spent a decade earlier. Current forecasts for 2019 put revenue at over 102 billion euros. Considering that retail sales have only grown in recent years, both offline and off, the prediction seems realistic.

Christmas online retail

Christmas and the preceding months, especially November and December, are some of the busiest times for German retailers, as well as being extremely profitable. Online retail sales during the 2018 Christmas trading period amounted to 13.3 billion euros, compared to 3.2 billion euros ten years earlier. In fact, most online retailers expected to earn more from retail sales during the Christmas season in 2019 when looking at revenue figures from the year before.

Buying Christmas gifts

German households set up budgets for Christmas spending. The largest share was set aside for presents, followed by food and travel. When looking at spending on Christmas gifts by shopping location, going to specialty shops or stores remained the leading option among customers, after which came department stores and shopping centers.

Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2019

Revenue in billion euros
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Release date

January 2020



Survey time period

2005 to 2019

Supplementary notes

* Forecast.

Considered is the retail revenue in the months of November and December.

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Statistics on "Christmas in Germany"

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