Over the last decade, e-commerce and digital shopping had seen a boom in India on par with the global trend. Of the total retail sales in the country, it was estimated that in 2019, the share of e-commerce would be almost five percent. In fact, the retail e-commerce sales in India was forecasted to grow at a fast pace with projections of over 45 billion U.S. dollars in 2021 from just 16 billion dollars in 2016, with an estimated retail revenue growth of over 62 billion dollars by 2023.
Market size of India’s E-commerce industry
The market size for India’s e-commerce industry was already over 50 billion U.S. dollars in 2017, and it was forecasted to be worth 188 billion dollars in 2025. However, the penetration of active e-commerce in India was just around 26 percent, compared to other Asia Pacific countries like South Korea which had over 74 percent penetration of active users. Nevertheless, this was a highly optimistic sign since it pointed out the room for growth in the Indian e-commerce market. Naturally, analysts suggested that the Indian e-commerce market was expected to surpass the United States to become the second largest e-commerce market in the world by 2034.
A cascading growth trend
According to Statista calculations, India already ranks first in terms of B2C e-commerce development with a compound annual growth rate of 17.8 from 2019 to 2023. In the last few years, B2B and B2C companies like Amazon, Flipkart and Myntra led the online shopping market in the country by collectively generating net sales of over 1.45 billion U.S. dollars in financial year 2017 alone. This high growth trend in the e-commerce industry had directly impacted the micro, small and medium enterprises in the country and had provided them with new marketing platforms along with a technological uplift.
E-commerce share of total retail sales across India from 2014 to 2019
Characteristic
Share of e-commerce retail sales
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* Forecast. Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
InsideRetail Hong Kong. (December 17, 2015). E-commerce share of total retail sales across India from 2014 to 2019 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/379167/e-commerce-share-of-retail-sales-in-india/
InsideRetail Hong Kong. "E-commerce share of total retail sales across India from 2014 to 2019." Chart. December 17, 2015. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/379167/e-commerce-share-of-retail-sales-in-india/
InsideRetail Hong Kong. (2015). E-commerce share of total retail sales across India from 2014 to 2019. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/379167/e-commerce-share-of-retail-sales-in-india/
InsideRetail Hong Kong. "E-commerce Share of Total Retail Sales across India from 2014 to 2019." Statista, Statista Inc., 17 Dec 2015, https://www.statista.com/statistics/379167/e-commerce-share-of-retail-sales-in-india/
InsideRetail Hong Kong, E-commerce share of total retail sales across India from 2014 to 2019 Statista, https://www.statista.com/statistics/379167/e-commerce-share-of-retail-sales-in-india/ (last visited September 01, 2024)
E-commerce share of total retail sales across India from 2014 to 2019 [Graph], InsideRetail Hong Kong, December 17, 2015. [Online]. Available: https://www.statista.com/statistics/379167/e-commerce-share-of-retail-sales-in-india/