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E-commerce share of retail sales India 2014-2019
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E-commerce share of retail sales India 2014-2019
E-commerce share of total retail sales across India from 2014 to 2019
by Statista Research Department,
last edited
Dec 17, 2015
Over the last decade, e-commerce and digital shopping had seen a boom in India on par with the global trend. Of the total retail sales in the country, it was estimated that in 2019, the share of e-commerce would be almost five percent. In fact, the retail e-commerce sales in India was forecasted to grow at a fast pace with projections of over 45 billion U.S. dollars in 2021 from just 16 billion dollars in 2016, with an estimated retail revenue growth of over 62 billion dollars by 2023.
“Market size of India’s E-commerce industry”
The market size for India’s e-commerce industry was already over 50 billion U.S. dollars in 2017, and it was forecasted to be worth 188 billion dollars in 2025. However, the penetration of active e-commerce in India was just around 26 percent, compared to other Asia Pacific countries like South Korea which had over 74 percent penetration of active users. Nevertheless, this was a highly optimistic sign since it pointed out the room for growth in the Indian e-commerce market. Naturally, analysts suggested that the Indian e-commerce market was expected to surpass the United States to become the second largest e-commerce market in the world by 2034.
“A cascading growth trend”
According to Statista calculations, India already ranks first in terms of B2C e-commerce development with a compound annual growth rate of 17.8 from 2019 to 2023. In the last few years, B2B and B2C companies like Amazon, Flipkart and Myntra led the online shopping market in the country by collectively generating net sales of over 1.45 billion U.S. dollars in financial year 2017 alone. This high growth trend in the e-commerce industry had directly impacted the micro, small and medium enterprises in the country and had provided them with new marketing platforms along with a technological uplift.
E-commerce share of total retail sales across India from 2014 to 2019
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by Statista Research Department,
last edited
Dec 17, 2015
Over the last decade, e-commerce and digital shopping had seen a boom in India on par with the global trend. Of the total retail sales in the country, it was estimated that in 2019, the share of e-commerce would be almost five percent. In fact, the retail e-commerce sales in India was forecasted to grow at a fast pace with projections of over 45 billion U.S. dollars in 2021 from just 16 billion dollars in 2016, with an estimated retail revenue growth of over 62 billion dollars by 2023.
“Market size of India’s E-commerce industry”
The market size for India’s e-commerce industry was already over 50 billion U.S. dollars in 2017, and it was forecasted to be worth 188 billion dollars in 2025. However, the penetration of active e-commerce in India was just around 26 percent, compared to other Asia Pacific countries like South Korea which had over 74 percent penetration of active users. Nevertheless, this was a highly optimistic sign since it pointed out the room for growth in the Indian e-commerce market. Naturally, analysts suggested that the Indian e-commerce market was expected to surpass the United States to become the second largest e-commerce market in the world by 2034.
“A cascading growth trend”
According to Statista calculations, India already ranks first in terms of B2C e-commerce development with a compound annual growth rate of 17.8 from 2019 to 2023. In the last few years, B2B and B2C companies like Amazon, Flipkart and Myntra led the online shopping market in the country by collectively generating net sales of over 1.45 billion U.S. dollars in financial year 2017 alone. This high growth trend in the e-commerce industry had directly impacted the micro, small and medium enterprises in the country and had provided them with new marketing platforms along with a technological uplift.
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- Release date
- December 2015
- Region
- India
- Survey time period
- 2014 and 2015
- Supplementary notes
-
* Forecast.
Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2015
More information
- Region
- India
- Survey time period
- 2014 and 2015
- Supplementary notes
-
* Forecast.
Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets.
Other statistics on the topic
E-commerce in BRIC
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Statistics on "E-commerce in Italy"
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- Distribution of e-commerce turnover in Italy in 2019, by sectorDistribution of e-commerce turnover in Italy 2019, by sector
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017B2C e-commerce sales growth in Italy 2014-2017
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)Number of Italian customers purchasing online from abroad 2018, by country
- Proportion of the Italian population who have shopped online from various countries in 2018, by country Share of Italian population who have shopped online from abroad 2018, by country
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- Average expenditure for e-commerce goods in Italy in 2016, by device (in euros)Average expenditure for e-commerce goods in Italy 2016, by device
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Statistics on "E-commerce in Italy"
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- Distribution of e-commerce turnover in Italy in 2019, by sector
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)
- Proportion of the Italian population who have shopped online from various countries in 2018, by country
- E-commerce turnover in Italy from 2010 to 2018 (in billion euros)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Digital travel sales in Italy from 2011 to 2017 (in billion U.S. dollars)
- Average online expenditure in Italy in 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016 (in million euros)
- Average expenditure for e-commerce goods in Italy in 2016, by device (in euros)
- Share of goods and services purchased by online customers in Italy in 2018, by category
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)
- Projected digital buyer penetration in Italy from 2014 to 2017
- Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age group
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group
- Average age of online customers in Italy in the 3rd quarter of 2017, by product category
- Share of e-commerce customers in Italy as of March 2018, by frequency of purchase
- Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users)
- Operating systems (OS) used while shopping online in Italy in 2017
- Share of online shoppers shopping during the Black Friday in Italy in 2017, by device
- Share of online shoppers shopping during the Cyber Monday in Italy in 2017, by device
- Devices used for online shopping search in Italy in 2017
- Share of devices used for regular online shopping in Italy in 2017
- Preferred digital payment methods in Italy in 2017
- Average expenditure on e-commerce websites in Italy in 1st quarter 2018, by payment method (in euros)
- Distribution of payment methods used on e-commerce websites in Italy in 1st quarter 2018, by type of good
- Reasons for not purchasing online among e-commerce users in Italy in 2016
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- E-commerce share of total retail sales in United States from 2013 to 2021
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- E-commerce share of total retail sales in Singapore in 2015 and a forecast for 2025
- E-commerce share of total retail sales in Asia Pacific from 2014 to 2019
- E-commerce share of total retail sales in China from 2014 to 2019
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- E-commerce share of total retail sales in Japan from 2014 to 2019
- E-commerce share of total retail sales in the Philippines in 2015 and a forecast for 2025
- E-commerce share of total retail sales in Spain from 2014 to 2019
- Forecasted e-commerce share of total retail sales in Finland from 2015 to 2018*
- Forecast of e-commerce share of total retail sales in Sweden from 2015 to 2018*
- Forecast of the E-commerce share of total retail sales in Russia from 2015 to 2018
- E-commerce share of total retail sales in Germany from 2014 to 2016
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