Try our corporate solution for free!
(212) 419-8286

E-commerce share of retail sales India 2014-2019

Over the last decade, e-commerce and digital shopping had seen a boom in India on par with the global trend. Of the total retail sales in the country, it was estimated that in 2019, the share of e-commerce would be almost five percent. In fact, the retail e-commerce sales in India was forecasted to grow at a fast pace with projections of over 45 billion U.S. dollars in 2021 from just 16 billion dollars in 2016, with an estimated retail revenue growth of over 62 billion dollars by 2023.

Market size of India’s E-commerce industry

The market size for India’s e-commerce industry was already over 50 billion U.S. dollars in 2017, and it was forecasted to be worth 188 billion dollars in 2025. However, the penetration of active e-commerce in India was just around 26 percent, compared to other Asia Pacific countries like South Korea which had over 74 percent penetration of active users. Nevertheless, this was a highly optimistic sign since it pointed out the room for growth in the Indian e-commerce market. Naturally, analysts suggested that the Indian e-commerce market was expected to surpass the United States to become the second largest e-commerce market in the world by 2034.

A cascading growth trend

According to Statista calculations, India already ranks first in terms of B2C e-commerce development with a compound annual growth rate of 17.8 from 2019 to 2023. In the last few years, B2B and B2C companies like Amazon, Flipkart and Myntra led the online shopping market in the country by collectively generating net sales of over 1.45 billion U.S. dollars in financial year 2017 alone. This high growth trend in the e-commerce industry had directly impacted the micro, small and medium enterprises in the country and had provided them with new marketing platforms along with a technological uplift.

E-commerce share of total retail sales across India from 2014 to 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2015



Survey time period

2014 and 2015

Supplementary notes

* Forecast.
Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "E-commerce worldwide"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.