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U.S. second screen activities related to TV content 2017

This statistic shows the percentage of second screen U.S. user activities that are related to TV or commercials while watching traditional TV or streaming video on TV. During the March 2017 survey period, it was found that 17 percent of multitasking digital video streaming respondents stated that their second screen activities were completely unrelated to TV programs or commercials they were watching.

Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017

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Sources

Release date

May 2017

Region

United States

Survey time period

March 2017

Number of respondents

traditional TV multitaskers n=566; digital video to TV stream multitaskers n=289

Age group

18 years and older

Special properties

Among multitaskers on any device

Method of interview

Online panel

Supplementary notes

Question: Overall, how would you describe your typical activities on the other device(s) you are using while watching TV? Activities on the other device(s) are ...

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Statistics on "Video streaming worldwide"

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