This statistic presents the level of primary attention of second screen users in the United States while watching TV as of March 2017. During the survey period, it was found that ten percent of respondents who used their smartphone while watching TV were more likely to be focused on their mobile device.
Primary attention of second screen users in the United States while watching traditional TV as of March 2017
Question: When you are watching TV and using another device, how you you describe your level of attention to the TV and/or the device? Values may not add up to 100 percent due to rounding.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
IAB. (May 10, 2017). Primary attention of second screen users in the United States while watching traditional TV as of March 2017 [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/277669/tablet-usage-while-watching-tv/
IAB. "Primary attention of second screen users in the United States while watching traditional TV as of March 2017." Chart. May 10, 2017. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/277669/tablet-usage-while-watching-tv/
IAB. (2017). Primary attention of second screen users in the United States while watching traditional TV as of March 2017. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/277669/tablet-usage-while-watching-tv/
IAB. "Primary Attention of Second Screen Users in The United States While Watching Traditional Tv as of March 2017." Statista, Statista Inc., 10 May 2017, https://www.statista.com/statistics/277669/tablet-usage-while-watching-tv/
IAB, Primary attention of second screen users in the United States while watching traditional TV as of March 2017 Statista, https://www.statista.com/statistics/277669/tablet-usage-while-watching-tv/ (last visited March 31, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
