This statistic presents the level of primary attention of second screen users in the United States while watching TV as of March 2017. During the survey period, it was found that ten percent of respondents who used their smartphone while watching TV were more likely to be focused on their mobile device.
Primary attention of second screen users in the United States while watching traditional TV as of March 2017
Question: When you are watching TV and using another device, how you you describe your level of attention to the TV and/or the device? Values may not add up to 100 percent due to rounding.
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IAB. (May 10, 2017). Primary attention of second screen users in the United States while watching traditional TV as of March 2017 [Graph]. In Statista. Retrieved February 21, 2020, from https://www.statista.com/statistics/277669/tablet-usage-while-watching-tv/
IAB. "Primary attention of second screen users in the United States while watching traditional TV as of March 2017." Chart. May 10, 2017. Statista. Accessed February 21, 2020. https://www.statista.com/statistics/277669/tablet-usage-while-watching-tv/
IAB. (2017). Primary attention of second screen users in the United States while watching traditional TV as of March 2017. Statista. Statista Inc.. Accessed: February 21, 2020. https://www.statista.com/statistics/277669/tablet-usage-while-watching-tv/
IAB. "Primary Attention of Second Screen Users in The United States While Watching Traditional Tv as of March 2017." Statista, Statista Inc., 10 May 2017, https://www.statista.com/statistics/277669/tablet-usage-while-watching-tv/
IAB, Primary attention of second screen users in the United States while watching traditional TV as of March 2017 Statista, https://www.statista.com/statistics/277669/tablet-usage-while-watching-tv/ (last visited February 21, 2020)
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