Most popular mobile music and video apps in the United States as of October 2018, by reach

Most popular entertainment apps in the U.S. 2018, by reach This statistic gives information on the most popular mobile music and video apps in the United States as of October 2018, ranked by mobile reach. During that month, 82.9 percent of mobile users accessed the YouTube app. Spotify had a mobile audience reach of 20.8 percent among mobile U.S. audiences.
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Mobile reach
YouTube 82.9%
Apple Music 28.4%
IMDb 25.3%
Netflix 25%
Spotify 20.8%
Pandora Radio 18.2%
Hulu 15.2%
iHeartRadio 11.3%
Google Play Music 10.4%
SoundCloud 9.9%
Amazon Prime Video 9.5%
Vimeo 9.5%
Shazam 6.6%
Amazon Music 5.8%
Mobile reach
YouTube 82.9%
Apple Music 28.4%
IMDb 25.3%
Netflix 25%
Spotify 20.8%
Pandora Radio 18.2%
Hulu 15.2%
iHeartRadio 11.3%
Google Play Music 10.4%
SoundCloud 9.9%
Amazon Prime Video 9.5%
Vimeo 9.5%
Shazam 6.6%
Amazon Music 5.8%
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This statistic gives information on the most popular mobile music and video apps in the United States as of October 2018, ranked by mobile reach. During that month, 82.9 percent of mobile users accessed the YouTube app. Spotify had a mobile audience reach of 20.8 percent among mobile U.S. audiences.
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Release date
February 2019
Region
United States
Survey time period
October 2018
Age group
18 years and older
Supplementary notes
Data was gathered from 20,000 U.S. panelists that use and own multiple devices.
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