Reasons for Millennials in the United States to use shopping apps as of March 2015

U.S. Millennials shopping app usage reasons 2015 This statistic presents the leading reasons why Millennials in the United States used shopping apps as of March 2015. According to the findings, 54 percent of responding Millennials downloaded shopping apps because they were easier to use than a shopping website.
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Share of respondents
Easier to use than mobile site54%
Discounts/lower price27%
Mandatory to purchase product4%
To shop while not on computer2%
Other13%
Share of respondents
Easier to use than mobile site54%
Discounts/lower price27%
Mandatory to purchase product4%
To shop while not on computer2%
Other13%
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Description Source More information
This statistic presents the leading reasons why Millennials in the United States used shopping apps as of March 2015. According to the findings, 54 percent of responding Millennials downloaded shopping apps because they were easier to use than a shopping website.
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Release date
July 2015
Region
United States
Survey time period
March 2015
Number of respondents
1,600 respondents
Age group
17 to 30 years

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