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Back-to-school items: average amount spent in France 2018, by channel

This statistic illustrates the average amount spent on back-to-school items (for a child entering sixth grade) in France in 2018, depending on the distribution channel used. The results are based responses from retailers in France who gave the average cost of 45 back-to-school items in their respective cities and for each distribution channel. In 2018, those shopping in supermarkets spent an estimated average of 228.27 euros on back-to-school items, while those using hypermarkets spent approximately 178.35 euros.

Average amount spent on back-to-school items in France in 2018, by distribution channel*

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Release date

August 2018



Survey time period

July 1-14, 2018

Number of respondents


Age group

18 years and older

Method of interview


Supplementary notes

* The source's investigation was based on the average back-to-school costs for a child entering sixth grade (the first year of middle school).

** The 216 surveys received came from 29 departments and were distributed as follows:
71 specialty stores;
68 supermarkets and department stores;
83 hypermarkets;
15 e-commerce sites.
Respondents reported the price of 45 back-to-school items (17 paper/filling supplies, 25 non paper supplies and 3 sports items) in their respective cities and for each distribution channel. Respondents were asked to raise the reference price to correspond to good value for money, for a period of use of at least one year.

*** Hypermarkets have a sales area of over 2,500 m.
**** These stores have a sales area between 400 m and 2,500 m.

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