U.S. back-to-school shoppers who plan to buy pre-configured kits 2016-2020

Demand for pre-configured back-to-school kits increased in the United States in 2020, with over one quarter of survey respondents stating that they plan to buy such products offered by their child's school or parent-teacher association. This figure stood at 21 percent in 2019.

Share of back-to-school shoppers who plan to buy pre-configured kits in the United States from 2016 to 2020

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Release date

July 2020


United States

Survey time period

May 29 to June 5, 2020

Number of respondents


Age group

Special properties

Parent who had at least one child attending school in grades K - 12 this fall

Method of interview

Online survey

Supplementary notes

*Survey details refer to the 2020 survey. Previous years' surveys were carried out among equally large samples.
Original survey question: "Do you plan to take advantage of preconfigured “kits” of school supplies offered by your child’s school or PTA?"

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Statistics on "Back-to-school market"

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