• U.S. social reach by urbanity 2016 | Statistic

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Share of U.S. adults who use social media 2016, by urbanity

Percentage of adults in the United States who use social networks as of November 2016, by urbanity

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About This Statistic

This statistic shows the share of adults in the United States who were using social networks as of November 2016, sorted by urbanity. During that period of time, 60 percent of adults living in rural communities used social networking sites. In 2015, almost three quarters of the United States population had a social media profile.

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Statistics on "Twitter marketing"

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Audience

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Use & successful application

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Effectiveness

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Advertising

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Twitter's advertising revenue worldwide from 2014 to 2018 (in billion U.S. dollars)Twitter's advertising revenue worldwide 2014-2018
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Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)U.S. Twitter mobile advertising revenue 2015-2018
Twitter's desktop advertising revenue in the United States from 2012 to 2015 (in million U.S. dollars)Twitter: U.S. desktop advertising revenue 2012-2015
Quarterly change in ad engagement on Twitter as of 3rd quarter 2015Quarterly Twitter ad engagement change 2015
Leading Twitter ad formats in the United States in 2013 and 2014Leading Twitter ad formats in the U.S. 2013-2014

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