This statistic shows the share of adults in the United States who were using social networks as of January 2018, sorted by urbanity. During that period of time, 59 percent of adults living in rural communities used social networking sites. In 2018, more than two thirds of the United States population had a social media profile.
- Internet›
- Social Media & User-Generated Content›
Share of U.S. adults who use social media 2018, by urbanity
Percentage of adults in the United States who use social networks as of January 2018, by urbanity
This statistic shows the share of adults in the United States who were using social networks as of January 2018, sorted by urbanity. During that period of time, 59 percent of adults living in rural communities used social networking sites. In 2018, more than two thirds of the United States population had a social media profile.
Loading statistic...
| Share of U.S. adults | |
|---|---|
| Urban | 75% |
| Suburban | 69% |
| Rural | 59% |
| Share of U.S. adults | |
|---|---|
| Urban | 75% |
| Suburban | 69% |
| Rural | 59% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the share of adults in the United States who were using social networks as of January 2018, sorted by urbanity. During that period of time, 59 percent of adults living in rural communities used social networking sites. In 2018, more than two thirds of the United States population had a social media profile.
Show more- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- United States
- Survey time period
- January 2018
- Age group
- 18 years and older
- Special properties
- who use at least one social media site
- Method of interview
- Telephone interview
More information
- Region
- United States
- Survey time period
- January 2018
- Age group
- 18 years and older
- Special properties
- who use at least one social media site
- Method of interview
- Telephone interview
Other interesting statistics
+
+Most popular Netherlands-based influencers on Instagram 2018
Social media penetration in the Netherlands 2019, by social network
Instagram penetration rate in the Netherlands 2015-2018, by age group
Snapchat penetration rate in the Netherlands 2017-2018, by age group
+
+Age distribution of Facebook users in the Netherlands in 2016
+
+Most popular social media platforms amongst Millennials in the Netherlands 2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Social media usage in the Netherlands"
- Leading apps
The most important statistics
- Leading mobile social media apps in the Google Play Store in the Netherlands in October 2018, by number of downloads (in 1,000s)Leading social media apps in Google Play in the Netherlands 2018, by downloads
- Leading social networking apps in the Google Play Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)Leading social networking apps in Google Play in the Netherlands 2018, by revenue
- Leading social networking apps in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)Leading iPhone social networking apps in the Netherlands 2018, by downloads
- Leading iPhone social networking app titles in the Apple App Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)Leading iPhone social networking apps in the Netherlands 2018, by revenue
- Leading iPad social networking app titles in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)Leading iPad social apps in Apple App Store in the Netherlands 2018, by downloads
- Millennial WhatsApp, Facebook, Instagram, LinkedIn and Snapchat usage in the Netherlands in 2018Most popular social media platforms amongst Millennials in the Netherlands 2018
- Number of daily active users of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)Social media active daily user penetration Netherlands 2016-2019, by social network
- User demographics
The most important statistics
- Which online social network activities did you engage in over the past 3 months?*Online social network activities in the Netherlands 2018, by gender
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2018, by age group
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2018, by education
- Which online communication activities have you engaged in over the past 3 months?*Participation in online communication activities in the Netherlands 2018, by gender
- Which online activities have you engaged in over the past 3 months?*Participation online communication activities in the Netherlands 2018, by age group
- Which online activities have you engaged in over the past 3 months?*Participation in online communication activities the Netherlands 2018, by education
- Forecast of the social network user penetration rate in the Netherlands from 2014 to 2021Forecast of the social network user penetration rate in the Netherlands 2014-2021
- Forecast of Facebook user numbers in the Netherlands from 2015 to 2021 (in million users)Forecast of Facebook user numbers in the Netherlands 2015-2021
- User behavior
The most important statistics
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2012-2018
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)Social media penetration in the Netherlands 2019, by social network
- To which purposes do you use social media?Leading purposes social media usage in the Netherlands 2016-2018
- Which digital communication platform is the first you use after waking up? Online platform usage after waking up the Netherlands 2018, by age and platform
- Which communication platform do you prefer to use for personal communication?Preferred channels for personal communication in the Netherlands 2018, by channel
The most important statistics
- Age group distribution of Facebook users in the Netherlands in 2016Age distribution of Facebook users in the Netherlands in 2016
- Gender distribution of Facebook users in the Netherlands in 2016Gender distribution of Facebook users in the Netherlands 2016
- Leading reasons to quit Facebook in the Netherlands in 2016Leading reasons to quit Facebook in the Netherlands 2016
- Forecast of the Facebook user penetration rate in the Netherlands from 2014 to 2021Forecast of the Facebook user penetration rate in the Netherlands 2014-2021
- Forecast of social network user numbers in the Netherlands from 2014 to 2021 (in million users)Forecast of social network user numbers in the Netherlands 2014-2021
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age groupFacebook penetration rate in the Netherlands 2016-2018, by age group
- Youtube
The most important statistics
- Total number of users of YouTube in the Netherlands from 2013 to 2019 (in millions)Number of YouTube users in the Netherlands 2013-2019
- Leading YouTube video producers from the Netherlands based on the number of subscribers as of April 2018 (in 1,000s)Leading Youtubers from the Netherlands based on subscribers 2018
- Leading YouTube video producers from the Netherlands based on total number of views as of April 2018 (in millions)Leading Youtubers from the Netherlands based on views 2018
- Number of subscriptions of selected Dutch speaking YouTube channels in the Netherlands in 2017, by Youtube channel (in 1,000s)Leading YouTube channels based on subscribers in the Netherlands 2017
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by deviceDevices used to watch YouTube in the Netherlands 2017-2018
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age groupYouTube penetration rate in the Netherlands 2017-2018, by age group
The most important statistics
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age groupInstagram penetration rate in the Netherlands 2015-2018, by age group
- Distribution of total number of users of Instagram in the Netherlands as of January 2019, by age group and genderInstagram user distribution in the Netherlands 2019, by age group and gender
- Most-followed influencers on Instagram based in the Netherlands as of July 2018Most popular Netherlands-based influencers on Instagram 2018
- Most-followed Netherlands-based fashion and beauty influencers on Instagram as of July 2018Most popular Netherlands-based fashion and beauty influencers on Instagram 2018
- Most-followed Netherlands-based food influencers on Instagram as of July 2018Most popular Netherlands-based food influencers on Instagram 2018
- Most-followed Netherlands-based travel influencers on Instagram as of July 2018Most popular Netherlands-based travel influencers on Instagram 2018
- Other social media
The most important statistics
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age groupWhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age groupSnapchat penetration rate in the Netherlands 2017-2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age groupPinterest penetration rate in the Netherlands 2015-2018, by age group
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age groupLinkedIn penetration rate in the Netherlands 2017-2018, by age group
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age groupTwitter penetration rate in the Netherlands 2017-2018, by age group
- Leading brands on Twitter in the Netherlands as of November 2018, by number of followers (in 1,000s)Leading brands on Twitter in the Netherlands 2018
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of U.S. adults who use social media 2018, by education
- Share of U.S. adults who use social media 2018, by age
- Share of U.S. adults who use social media 2018, by income
- Popular social media among 25-34 years in South Korea 2017
- Popular social media among 18-24 years in South Korea 2017
- Popular social media among users under 18 years in South Korea 2017
- Popular social media among 55-64 years in South Korea 2017
- Social network usage penetration in France 2009-2016, by gender
- Popular social media among over 64 years in South Korea 2017
- Central America & the Caribbean: Facebook users 2017, by country
- Italy: female users experience and interaction on Snapchat in 2017
- Social media users share in Central America and the Caribbean 2015, by age
- Weekly SNS usage frequency South Korea 2017
- Italy: female users experience and interaction on Instagram in 2017
- Italy: female users experience and interaction on Twitter in 2017
- Xing usage in Germany 2013, by federal state
- Preference for social media as a job-search tool worldwide 2012-2014, by region
- U.S. usage of Instagram Stories 2016
- Social media engagement with ITV in the United Kingdom (UK) 2014, by demographic
- Usage frequency of online communities by teenagers in Germany 2013
Studies
- Social media usage in Finland
- Social media usage in Denmark
- Social media usage in Sweden
- Social media usage in Norway
- Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Mobile social media usage in the United States
- Mobile social media usage worldwide
- Social media usage in the Netherlands
- Social media usage in Belgium
- Social media usage in Italy
- Social media usage in India
- Social media usage in the United States
- Social media usage of companies in Italy
Statistics on the topic
Free statistics
- Which online social network activities did you engage in over the past 3 months?*
- Which online social network activities have you engaged in over the past 3 months?*
- Which online social network activities have you engaged in over the past 3 months?*
- Which online communication activities have you engaged in over the past 3 months?*
- Which online activities have you engaged in over the past 3 months?*
- Which online activities have you engaged in over the past 3 months?*
- Which online social network activities have you engaged in over the past 3 months?*
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by educational background
- Percentage of adults in the United States who use social networks as of January 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by income
- Would you be more inclined to search for jobs via social media than traditional methods?*
- Usage of Instagram Stories among adult Instagram users in the United States as of August 2016
Premium Statistics
- Leading mobile social media apps in the Google Play Store in the Netherlands in October 2018, by number of downloads (in 1,000s)
- Leading social networking apps in the Google Play Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)
- Leading social networking apps in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)
- Leading iPhone social networking app titles in the Apple App Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)
- Leading iPad social networking app titles in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)
- Millennial WhatsApp, Facebook, Instagram, LinkedIn and Snapchat usage in the Netherlands in 2018
- Number of daily active users of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)
- Forecast of the social network user penetration rate in the Netherlands from 2014 to 2021
- Forecast of Facebook user numbers in the Netherlands from 2015 to 2021 (in million users)
- To which purposes do you use social media?
- Which digital communication platform is the first you use after waking up?
- Which communication platform do you prefer to use for personal communication?
- Age group distribution of Facebook users in the Netherlands in 2016
- Gender distribution of Facebook users in the Netherlands in 2016
- Leading reasons to quit Facebook in the Netherlands in 2016
- Forecast of the Facebook user penetration rate in the Netherlands from 2014 to 2021
- Forecast of social network user numbers in the Netherlands from 2014 to 2021 (in million users)
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age group
- Total number of users of YouTube in the Netherlands from 2013 to 2019 (in millions)
- Leading YouTube video producers from the Netherlands based on the number of subscribers as of April 2018 (in 1,000s)
- Leading YouTube video producers from the Netherlands based on total number of views as of April 2018 (in millions)
- Number of subscriptions of selected Dutch speaking YouTube channels in the Netherlands in 2017, by Youtube channel (in 1,000s)
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by device
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age group
- Distribution of total number of users of Instagram in the Netherlands as of January 2019, by age group and gender
- Most-followed influencers on Instagram based in the Netherlands as of July 2018
- Most-followed Netherlands-based fashion and beauty influencers on Instagram as of July 2018
- Most-followed Netherlands-based food influencers on Instagram as of July 2018
- Most-followed Netherlands-based travel influencers on Instagram as of July 2018
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age group
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age group
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age group
- Leading brands on Twitter in the Netherlands as of November 2018, by number of followers (in 1,000s)
- Most frequently accessed social media among users aged 25 to 34 years in South Korea in 2017
- Most frequently accessed social media among users aged 18 to 24 years in South Korea in 2017
- Most frequently accessed social media among users aged under 18 years in South Korea in 2017
- Most frequently accessed social media among users aged 55 to 64 years in South Korea in 2017
- Share of social network users among the French population from 2009 to 2016, by gender
- Most frequently accessed social media among users aged over 64 years in South Korea in 2017
- Number of Facebook users in selected countries in Central America and the Caribbean as of December 2017 (in millions)
- Female users experience and interaction on Snapchat in Italy in 2017
- Distribution of social media users in Central America and the Caribbean as of June 2015, by age group
- Frequency of using social network service (SNS) per week in South Korea in 2017
- Female users experience and interaction on Instagram in Italy in 2017
- Female users experience and interaction on Twitter in Italy in 2017
- Xing user share of all social media users in Germany in 2013, by federal state
- Share of users engaging with ITV on social networks in the United Kingdom (UK) in January 2014, by demographic
- How often do you use online communities?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
Updated
The Italian pharmaceutical market
The Italian pharmaceutical market is among the fastest growing ones worldwide. This dossier provides data on the trends of the market, with special focus on pharmaceutical segments.
Updated
Update & expansion: Country Reports
To our 150 Reports we added:
- Global Consumer Survey content
- Operational risk index by Fitch
- And more …
New
New Dossier: Plastic industry worldwide
The global plastics industry is growing by approximately three percent every year. This dossier provides information about the global plastics industry in general as well as chapters on the major types of plastic, and recycling rates.
Updated
New Digital Market Outlook Reports for 2019
Updates on eCommerce, Digital Media, eTravel, eServices and more
- Market figures for 2018 to 2023
- Company and startup profiles
- User demographics
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.