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Share of U.S. adults who use social media 2018, by urbanity
Share of U.S. adults who use social media 2018, by urbanity
Percentage of adults in the United States who use social networks as of January 2018, by urbanity
This statistic shows the share of adults in the United States who were using social networks as of January 2018, sorted by urbanity. During that period of time, 59 percent of adults living in rural communities used social networking sites. In 2018, more than two thirds of the United States population had a social media profile.
Percentage of adults in the United States who use social networks as of January 2018, by urbanity
Loading statistic...
| Share of U.S. adults | |
|---|---|
| Urban | 75% |
| Suburban | 69% |
| Rural | 59% |
| Share of U.S. adults | |
|---|---|
| Urban | 75% |
| Suburban | 69% |
| Rural | 59% |
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Description
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This statistic shows the share of adults in the United States who were using social networks as of January 2018, sorted by urbanity. During that period of time, 59 percent of adults living in rural communities used social networking sites. In 2018, more than two thirds of the United States population had a social media profile.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- January 2018
- Age group
- 18 years and older
- Special properties
- who use at least one social media site
- Method of interview
- Telephone interview
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- January 2018
- Age group
- 18 years and older
- Special properties
- who use at least one social media site
- Method of interview
- Telephone interview
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Social media usage in the United States
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Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Social network user penetration in the United States from 2017 to 2023United States: social network penetration 2017-2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by genderShare of U.S. adults who use social media 2018, by gender
- Percentage of adults in the United States who use social networks as of January 2018, by age groupShare of U.S. adults who use social media 2018, by age
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)Leading social networks in the U.S. 2018, by MAU
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018Social networks: usage by female U.S. internet users 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)Average daily time spent on social media by U.S. users 2019
- Social media usage in the United States as of August 2018, by ethnicity and daypartU.S. social media usage 2018, by ethnicity and daypart
- Which social networks do you use regularly?Popular social networks in the U.S. 2018
- What kinds of social media do you use regularly?Popular social media platform types in the U.S. 2017
- Which of these things have you done on social networks in the past 4 weeks?Popular social media activities in the U.S. 2018
- Frequency of social media feature use in the United States as of February 2018, by social media platformSocial media platform features usage frequency in the United States 2018
- Social media activities on select social networks by social media users in the United States in November 2018U.S. social media activities 2018, by platform
- Types of life milestones shared on social media according to online users in the United States as of September 2017Type of milestones shared by U.S. users on social media 2017
- Mobile social
The most important statistics
- Mobile share of social media visits in the United States from 4th quarter 2017 to 4th quarter 2018Mobile share of U.S. social media visits 2017-2018
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
- Most popular mobile social networking apps in the United States as of October 2018, by reachMost popular social media apps in the U.S. 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2018, by engagement
- Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)Most popular social media apps in the U.S. 2018, by session length
- Most popular mobile social networking apps in the United States as of October 2018, by number of monthly sessionsMost popular social media apps in the U.S. 2018, by monthly sessions
- Most popular mobile messaging apps in the United States as of October 2018, by monthly active users (in millions)Leading mobile messengers in the U.S. 2018, by users
The most important statistics
- Leading countries based on number of Facebook users as of January 2019 (in millions)Countries with the most Facebook users as of January 2019
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)Facebook: number of monthly active users in North America 2010-2018
- Distribution of Facebook users in the United States as of January 2018, by age group and genderFacebook: distribution of U.S. users 2018, by age and gender
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Frequency of Facebook use in the United States as of February 2018, by genderFacebook usage frequency in the United States 2018, by gender
The most important statistics
- Number of Instagram users in the United States from 2017 to 2022 (in millions)Instagram: number of users in the United States 2017-2022
- Instagram penetration rate in the United States from 2017 to 2022U.S. Instagram usage rate 2017-2022
- Percentage of U.S. adults who use Instagram as of January 2018, by genderInstagram usage reach in the United States 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age groupInstagram usage reach in the United States 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational backgroundInstagram usage reach in the United States 2018, by education
- Distribution of Instagram users in the United States as of February 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by genderInstagram user share in the United States 2019, by gender
- Frequency of Instagram use in the United States as of January 2018Instagram usage frequency in the United States 2018
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)Leading U.S. celebrities on social media 2018, by cross-platform actions
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
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Statistics
- Popular social media among 18-24 years in South Korea 2018
- Popular social media among 25-34 years in South Korea 2018
- Social network usage penetration in France 2009-2016, by gender
- Popular social media among users under 18 years in South Korea 2018
- Popular social media among 55-64 years in South Korea 2018
- Popular social media among over 64 years in South Korea 2018
- Social media users share in Central America and the Caribbean 2015, by age
- Italy: female users experience and interaction on YouTube in 2017
- Social media users share in Central America and the Caribbean 2015, by gender
- Italy: female users experience and interaction on Snapchat in 2017
- Frequency of main social media uses of NGOs in France 2017
- Italy: female users experience and interaction on Instagram in 2017
- Italy: female users experience and interaction on Twitter in 2017
- Flemish opinion on social media networks in Belgium 2015
- Italy: female users experience and interaction on Facebook in 2017
- Females who have ever used the internet in the United Kingdom (UK) 2011-2015
- Quebec: share of consumers playing digital games 2013- 2015, by type
- Italy: wholesale ad retail firms using social media 2014, by social media usage
- Devices used to access social media sites in Poland 2016
- Number of Asian internet users in the United Kingdom (UK) 2011-2018
Studies
- Social media usage in Finland
- Social media usage in Sweden
- Social media usage in Denmark
- Social media usage in Norway
- Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Mobile social media usage in the United States
- Mobile social media usage worldwide
- Social media usage in the Netherlands
- Social media usage in Belgium
- Social media usage in Italy
- Social media usage in the United States
- Social media usage in India
- Social media usage worldwide
Statistics on "Social media usage in the United States"
- Global social network penetration rate as of January 2019, by region
- Active social network penetration in selected countries as of January 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Number of social network users in the United States from 2017 to 2023 (in millions)
- Social network user penetration in the United States from 2017 to 2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by gender
- Percentage of adults in the United States who use social networks as of January 2018, by age group
- Percentage of adults in the United States who use social networks as of January 2018, by ethnicity
- Percentage of adults in the United States who use social networks as of January 2018, by income
- Percentage of adults in the United States who use social networks as of January 2018, by urbanity
- Percentage of adults in the United States who use social networks as of January 2018, by educational background
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)
- Social networks accessed several times per day by internet users in the United States as of January 2018
- Reach of selected social networks in the United States as of February 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Percentage of female internet users in the United States who access selected social networks as of January 2018
- Do you have a favorable or an unfavorable opinion of the following social media platforms?
- Average daily time spent on selected social networks by users in the United States from 2014 to 2019 (in minutes)
- Social media usage in the United States as of August 2018, by ethnicity and daypart
- Which social networks do you use regularly?
- What kinds of social media do you use regularly?
- Which of these things have you done on social networks in the past 4 weeks?
- Frequency of social media feature use in the United States as of February 2018, by social media platform
- Social media activities on select social networks by social media users in the United States in November 2018
- Types of life milestones shared on social media according to online users in the United States as of September 2017
- Reasons online users in the United States share life milestones on social media as of September 2017
- Share of parents in the United States who are aware of their children's social media accounts as of February 2018, by platform
- Extent to which their newsfeed has changed this year according to social media users in the United States as of October 2017
- Share of adults who get news from social media sites in the United States from 2016 to 2018
- Frequency of news consumption via social media among adults in the United States as of November 2018
- Share of social media users in the United States who have changed their views about a political or social issue because of something they saw on social media in the past year as of June 2018
- Mobile share of social media visits in the United States from 4th quarter 2017 to 4th quarter 2018
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of October 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of October 2018, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of October 2018, by number of monthly sessions
- Most popular mobile messaging apps in the United States as of October 2018, by monthly active users (in millions)
- Most popular mobile messaging apps in the United States as of October 2018, by mobile reach
- Most popular mobile messaging apps in the United States as of October 2018, by user engagement (in minutes per month)
- Most popular mobile messaging apps in the United States as of October 2018, by average session duration (in minutes)
- Most popular mobile messaging apps in the United States as of October 2018, by usage sessions
- Leading countries based on number of Facebook users as of January 2019 (in millions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 4th quarter 2018 (in millions)
- Distribution of Facebook users in the United States as of January 2018, by age group and gender
- Frequency of Facebook use in the United States as of February 2018
- Frequency of Facebook use in the United States as of February 2018, by gender
- Frequency of Facebook use in the United States as of February 2018, by age group
- Percentage of U.S. adults who use Facebook as of January 2018, by gender
- Percentage of U.S. adults who use Facebook as of January 2018, by age group
- Which, if any, of the following reasons best describe what you use Facebook for?
- If you had to guess, about how many of your friends and family have Facebook profiles?
- Number of Instagram users in the United States from 2017 to 2022 (in millions)
- Instagram penetration rate in the United States from 2017 to 2022
- Percentage of U.S. adults who use Instagram as of January 2018, by gender
- Percentage of U.S. adults who use Instagram as of January 2018, by age group
- Percentage of U.S. adults who use Instagram as of January 2018, by educational background
- Distribution of Instagram users in the United States as of February 2019, by age group
- Distribution of Instagram users in the United States as of February 2019, by gender
- Frequency of Instagram use in the United States as of January 2018
- Frequency of Instagram use in the United States as of February 2018, by gender
- Frequency of Instagram use in the United States as of February 2018, by age group
- Most-followed fashion and beauty influencers on Instagram in the United States as of July 2018
- Most-followed travel influencers on Instagram in the United States as of November 2018
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Social media presence of small businesses in the United States as of March 2018
- Types of content posted on social media by small businesses in the United States as of March 2018
- Most frequently accessed social media among users aged 18 to 24 years in South Korea in 2018
- Most frequently accessed social media among users aged 25 to 34 years in South Korea in 2018
- Share of social network users among the French population from 2009 to 2016, by gender
- Most frequently accessed social media among users aged under 18 years in South Korea in 2018
- Most frequently accessed social media among users aged 55 to 64 years in South Korea in 2018
- Most frequently accessed social media among users aged over 64 years in South Korea in 2018
- Distribution of social media users in Central America and the Caribbean as of June 2015, by age group
- Female users experience and interaction on YouTube in Italy in 2017
- Distribution of social media users in Central America and the Caribbean as of June 2015, by gender
- Female users experience and interaction on Snapchat in Italy in 2017
- Frequency of the various social media uses non-governmental organizations (NGOs) carry out on their social network accounts in France in 2017
- Female users experience and interaction on Instagram in Italy in 2017
- Female users experience and interaction on Twitter in Italy in 2017
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- Female users experience and interaction on Facebook in Italy in 2017
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