Pandora users in the U.S. 2018, by age

As of March 2018, around 28 percent of Pandora Radio users were adults between the ages of 25 and 34, with this age range accounting for the largest fraction of the service’s overall userbase. Conversely, the 18 to 24-year-old age bracket is the service’s weakest market segment by a significant margin.

Pandora Radio

Pandora Radio is an internet radio service which recommends songs to listeners based on a track or artist of their choice. The company, which was recently purchased by Sirius XM Satellite Radio, had over 75 million active users as of 2019. Although the basic service is free, the platform also offers a paid subscription package which provides a range of benefits over the free service and has a subscriber base of over 6.5 million users.

Music streaming

Apple Music, Spotify, and Pandora Radio are the three most popular music streaming services in the United States, each of which boast tens of millions of active users each month. Music streaming has quickly become the one of the biggest revenue generators in the music industry, with the various streaming services accumulating over 7 billion U.S. dollars in revenue during 2018 alone.

Share of Pandora Radio users in the United States as of March 2018, by age

Share of active users
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In cooperation with
Verto Analytics
Release date

March 2018


United States

Survey time period

March 2018

Age group

13 years and older

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Statistics on "Pandora"

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