As of March 2018, around 28 percent of Pandora Radio users were adults between the ages of 25 and 34, with this age range accounting for the largest fraction of the service’s overall userbase. Conversely, the 18 to 24-year-old age bracket is the service’s weakest market segment by a significant margin.
Pandora Radio
Pandora Radio is an internet radio service which recommends songs to listeners based on a track or artist of their choice. The company, which was recently purchased by Sirius XM Satellite Radio, had over 75 million active users as of 2019. Although the basic service is free, the platform also offers a paid subscription package which provides a range of benefits over the free service and has a subscriber base of over 6.5 million users.
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Verto Analytics. (March 22, 2018). Share of Pandora Radio users in the United States as of March 2018, by age [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/475829/pandora-users-age-usa/
Verto Analytics. "Share of Pandora Radio users in the United States as of March 2018, by age." Chart. March 22, 2018. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/475829/pandora-users-age-usa/
Verto Analytics. (2018). Share of Pandora Radio users in the United States as of March 2018, by age. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/475829/pandora-users-age-usa/
Verto Analytics. "Share of Pandora Radio Users in The United States as of March 2018, by Age." Statista, Statista Inc., 22 Mar 2018, https://www.statista.com/statistics/475829/pandora-users-age-usa/
Verto Analytics, Share of Pandora Radio users in the United States as of March 2018, by age Statista, https://www.statista.com/statistics/475829/pandora-users-age-usa/ (last visited November 13, 2024)
Share of Pandora Radio users in the United States as of March 2018, by age [Graph], Verto Analytics, March 22, 2018. [Online]. Available: https://www.statista.com/statistics/475829/pandora-users-age-usa/