Spotify vs. Pandora: number of active users 2019

By 2023, Spotify will have around 78.2 million users, more than ten million more than the 65.3 million recorded in early 2019. However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing two to three million active listeners per year.

Spotify and Pandora – more information

Pandora

In 2018, Pandora was most popular among users aged 25 to 34 and users aged 55 or above, whereas adults in the 18 to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from four million U.S. dollars to almost 1.5 billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for 3.5 billion U.S. dollars.

Spotify

In 2018, Spotify reported 5.2 billion euros in revenue, following a history of significant growth. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States.

Number of Spotify's and Pandora's active users from 2015 to 2023

201520162017201820192020*2021*2022*2023*
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Source

Release date

March 2019

Region

United States

Survey time period

2015 to 2023

Special properties

among internet users of any age who listen to Pandora or Spotify on any device at least once per month

Supplementary notes

*Forecast.

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