Consumers' reasons for switching baby food brands in Asia-Pacific 2015

This statistic displays the share of reasons for switching baby food brands in Asia-Pacific in 2015, as of a survey conducted in the first quarter of 2015. The number one reason for individuals deciding to switch baby food brands was due to feedback from family and friends.

Most important reasons for switching baby food brands among consumers in Asia-Pacific in 2015*

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Source

Release date

August 2015

Region

APAC

Survey time period

February 23 to March 13, 2015

Number of respondents

30,000 respondents

Special properties

consumers who have made a baby care purchase in the past five years

Method of interview

Online survey

Supplementary notes

* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 43 of the report.

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