
Average TV viewing time per day in the United Kingdom (UK) 2015
In contrast to a traditional television set, a smart television set, also referred to as connected TV, is equipped to access the internet and offers users additional features on top of traditional television functions, such as watching internet TV, using on-demand video streaming services and accessing other online media. As of 2016, the household penetration of smart TV sets in the United Kingdom was 28 percent, an increase of 16 percent compared to two years earlier.