UK: online reviews in relation to other sources in the buying decision process 2015
This statistic displays the findings of a survey on the importance of online reviews in relation to other sources of information in the buying decision process in the United Kingdom (UK) in 2015, by sector. During the survey period, it was found that 67 percent of respondents reported that, when buying electronic items, the online reviews were much more important or a little more important than information from other sources.