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UK: online reviews in relation to other sources in the buying decision process 2015

This statistic displays the findings of a survey on the importance of online reviews in relation to other sources of information in the buying decision process in the United Kingdom (UK) in 2015, by sector. During the survey period, it was found that 67 percent of respondents reported that, when buying electronic items, the online reviews were much more important or a little more important than information from other sources.

Importance of online reviews in relation to other sources of information in the buying decision process in the United Kingdom (UK) in 2015, by sector

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Source

Release date

June 2015

Region

United Kingdom

Survey time period

March 12, 2015 to April 7, 2015

Number of respondents

2,242 respondents

Age group

16 years and older

Special properties

individuals who had purchased an item from one category after reading reviews in that category.

Method of interview

Online omnibus survey

Supplementary notes

* Original survey question was phrased as the following:
"How important were the reviews to your decision to buy it, compared to other sources of information or recommendations; such as friends and family; the opinions of experts; price comparison websites etc?"

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