Use of blogs and vlogs in the buying decision process in the UK 2015, by age group

This statistic displays the findings of a survey on the use of blogs and vlogs in the buying decision process in the United Kingdom (UK) 2015, by age group. During the survey period, it was found that 13 percent of respondents aged between 16 and 24 years reported that they purchased a product or service after having read about it in a blog or seen it in a vlog.

Have you ever bought a product or service - whether online or not - after having read about it in a blog, or seen it in a vlog?

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Source

Release date

June 2015

Region

United Kingdom

Survey time period

March 12, 2015 to April 7, 2015

Number of respondents

3,729 respondents

Age group

16 years and older

Special properties

UK adults.

Method of interview

Online omnibus survey

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Statistics on "User-generated content in the United Kingdom (UK)"

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