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U.S. shoppers' self-assessment of diet 2016, by generation

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Self-assessment of health of diet among U.S. shoppers in 2016, by generation*
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U.S. shoppers' self-assessment of diet 2016, by generation

This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.

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This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.

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Release date: August 2016

Region: United States
Survey time period: 2016
Number of respondents: 1,056 respondents
Age group: 18 years and older
Special properties: U.S. consumers
Method of interview: Online survey
Supplementary notes: * The original question ran as follows: "Thinking of all the foods you eat at home how would you describe your diet?"
** Top-2 box "Currently healthy"
*** Bottom-2 box "Could be healthier"

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Statistics on "Eating behavior in the U.S."

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