This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.
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U.S. shoppers' self-assessment of diet by generation 2016
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Self-assessment of health of diet among U.S. shoppers in 2016, by generation*
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This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.
| Currently healthy** | Could be healthier*** | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Currently healthy** | Could be healthier*** | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.
Show more- Show sources information
- Show publisher information
- Release date
- August 2016
- Region
- United States
- Survey time period
- 2016
- Number of respondents
- 1,056 respondents
- Age group
- 18 years and older
- Special properties
- U.S. consumers
- Method of interview
- Online survey
- Supplementary notes
-
* The original question ran as follows: "Thinking of all the foods you eat at home how would you describe your diet?"
** Top-2 box "Currently healthy"
*** Bottom-2 box "Could be healthier"
More information
- Region
- United States
- Survey time period
- 2016
- Number of respondents
- 1,056 respondents
- Age group
- 18 years and older
- Special properties
- U.S. consumers
- Method of interview
- Online survey
- Supplementary notes
-
* The original question ran as follows: "Thinking of all the foods you eat at home how would you describe your diet?"
** Top-2 box "Currently healthy"
*** Bottom-2 box "Could be healthier"
Other interesting statistics
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+Consumer spending in the quick service restaurant sector in the U.S. 2004-2017
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+Consumers who are vegan or vegetarian in the U.S. 2018, by age group
+
+Frequency of visiting a fast-food restaurant in the U.S. 2018, by age
+
+Awareness regarding diet trends in the U.S. 2017
+
+U.S. consumers trying to have healthy eating habits 2017
+
+Vegan diet: U.S. consumer attitudes 2016
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Generation X (Gen X) in the U.S.: Grocery shopping behavior
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Statistics on "Eating behavior in the U.S."
- Overview
The most important statistics
- United States - Average hours per day spent on eating and drinking from 2007 to 2017Average hours spent on food and drink in the United States from 2007 to 2017
- Which of these food and beverage products do you consume regularly?Regularly consumed food and beverage products in the U.S. 2018
- Level of awareness regarding selected diet trends in the United States as of March 2017Awareness regarding diet trends in the U.S. 2017
- Willingness to try selected diets in the United States as of March 2017Willingness to try diets in the U.S. 2017
- Over the past year, which of the following healthy food behaviors, if any, have you made an effort to do?*U.S. consumers trying to have healthy eating habits 2017
- Which of the following motivated you to make an effort to change your eating habits?Reasons for eating healthy U.S. 2017
- Self-assessment of health of diet among U.S. shoppers in 2016, by generation*U.S. shoppers' self-assessment of diet by generation 2016
- Knowledge in nutrition
The most important statistics
- Can you name a food or nutrient that you would seek out to help with a given health benefit?Consumer knowledge of nutrients which aid in desired health benefits U.S. 2017
- Foods considered healthier by experts than by the public in the United States in 2016, by categoryU.S.: foods considered healthier by experts than by the public 2016, by category
- What source of calories are the most likely to cause weight gain?*Consumer rating of impact of type of calories on weight gain 2013-2016
- Thinking about the past year, how has your opinion changed, if at all, about added sugars? U.S. consumers changes in opinions of added sugars 2018
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation U.S. consumer willingness to pay more for added benefits in food by generation 2018
- Trends in food intake
The most important statistics
- What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?*Information foods/beverages package influence on purchase 2013-2016
- Willingness to try selected diets in the United States as of March 2017Willingness to try diets in the U.S. 2017
- Are you trying to limit or avoid sugars in your diet?Share of Americans trying to limit or avoid dietary sugar intake 2017
- Consumer attitudes towards the vegetarian diet in the United States in 2016*Vegetarian diet: U.S. consumer attitudes 2016
- Consumer attitudes towards the vegan diet in the United States in 2016*Vegan diet: U.S. consumer attitudes 2016
- Consumer attitudes towards the gluten-free diet in the United States in 2016*Gluten-free diet: U.S. consumer attitudes 2016
- Leading protein sources among consumers in the United States as of April 2017Sources of protein consumed by Americans 2017
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age groupConsumers who are vegan or vegetarian in the U.S. 2018, by age group
- Cooking behavior
The most important statistics
- Which of the following actions do you perform regularly when cooking, preparing, and consuming food products?Actions performed when preparing, cooking & consuming foods 2014-2016
- U.S. consumers' weekly average of home cooked dinner with meat or poultry in 2017, by annual household income rangeU.S. consumers' frequency of cooking a dinner at home with meat 2017, by income
- Where do you usually buy groceries to prepare home-cooked meals?Leading food retailers for home-cooked meals among U.S. consumers 2016
- When do you prepare home-cooked meals?Times of day U.S. consumers prepare home-cooked meals 2016
- Which cuisine do you prefer, when preparing home-cooked meals?Popular cuisines among U.S. consumers when preparing home-cooked meals 2016
- When preparing home-cooked meals who is most often with you?Favorite companions when preparing home-cooked meals among U.S. consumers 2016
- For what occasions do you prepare home-cooked meals?Types of occasions in which U.S. consumers prepare home-cooked meals 2016
- Out-of-home market
The most important statistics
- Consumer spending in the quick service restaurant (QSR) sector in the United States from 2004 to 2018 (in billion U.S. dollars)Consumer spending in the quick service restaurant sector in the U.S. 2004-2018
- Average spending of consumers in the United States on eating out in 2017, by age (in U.S. dollars) Average spending on food away from home in the U.S., by age 2017
- Frequency of visiting a fast-food restaurant in any given week in the United States in 2018, by ageFrequency of visiting a fast-food restaurant in the U.S. 2018, by age
- Do you prefer to eat at fast-food restaurants which do not use ingredients from genetically modified crops?Opinion on GMO food in quick service (QSR) restaurants in the U.S. 2016
- Eating on the run among U.S. consumers in 2018, by generationEating habits of U.S. consumers 2018, by generation
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. shoppers' self-assessment of own diet 2015
- U.S. consumers' importance of lactose when buying groceries 2014
- U.S. consumers' importance of calories when buying groceries by generation 2014
- U.S. consumers' importance of organic when buying groceries 2014
- U.S. consumers' importance of natural when buying groceries by generation 2014
- U.S. consumers' importance of whole grain when buying groceries by generation 2014
- U.S. consumers' importance of dairy when buying groceries by generation 2014
- U.S. consumers' importance of genetically modified when buying groceries 2014
- U.S. consumers' importance of preservatives when buying groceries by generation 2014
- U.S. consumers' importance of portion size when buying groceries by generation 2014
- U.S. consumers' importance of glycemic index when buying groceries 2014
- U.S. consumers' importance of carbohydrates when buying groceries by generation 2014
- U.S. consumers' importance of sugar when buying groceries by generation 2014
- U.S. consumers' importance of fiber when buying groceries by generation 2014
- U.S. consumers' importance of frozen when buying groceries by generation 2014
- Belgium: interest in alternative powertrains by generation in 2017, by generation
- Healthy eating habits of consumers in restaurants in the U.S. as of April 2014
- Market value of healthy foods in Thailand 2011-2016
- Generational priority for ending discrimination in United Kingdom in 2017
- Share of adults who consumed no fruit/vegetables daily in England 2013, by income
Studies
- Diets and weight loss in the U.S.
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- Free-from foods in the United Kingdom (UK)
- Health and wellness food trends in the United Kingdom
- Eating behavior in the U.S.
- Child health and nutrition
- Protein market
- Millennials in the U.S.: Grocery shopping behavior
- What encourages consumers to trial new flavors?
- Meat substitutes market in the U.S.
- Eating behavior in Canada
- Children's food and beverages
- Avocado industry
- Avocado market in Latin America
- Vitamins, minerals and supplements
Statistics on the topic
Free statistics
- What source of calories are the most likely to cause weight gain?*
- Thinking about the past year, how has your opinion changed, if at all, about added sugars?
- What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?*
- Healthy eating habits of consumers in restaurants in the United States as of April 2014
- Respondents who felt that ending discrimination was a priority in the United Kingdom (UK) in 2017
- Proportion of individuals who consumed no portions of fruit and vegetables per day in England 2013, by gender and income quintile
Premium Statistics
- United States - Average hours per day spent on eating and drinking from 2007 to 2017
- Which of these food and beverage products do you consume regularly?
- Level of awareness regarding selected diet trends in the United States as of March 2017
- Willingness to try selected diets in the United States as of March 2017
- Over the past year, which of the following healthy food behaviors, if any, have you made an effort to do?*
- Which of the following motivated you to make an effort to change your eating habits?
- Self-assessment of health of diet among U.S. shoppers in 2016, by generation*
- Can you name a food or nutrient that you would seek out to help with a given health benefit?
- Foods considered healthier by experts than by the public in the United States in 2016, by category
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation
- Are you trying to limit or avoid sugars in your diet?
- Consumer attitudes towards the vegetarian diet in the United States in 2016*
- Consumer attitudes towards the vegan diet in the United States in 2016*
- Consumer attitudes towards the gluten-free diet in the United States in 2016*
- Leading protein sources among consumers in the United States as of April 2017
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age group
- Reasons to prefer plant based protein over animal protein among consumers in the United States as of 2018
- Top factors influencing American Millennials' decision to adopt a meat-free diet 2018
- Which of the following actions do you perform regularly when cooking, preparing, and consuming food products?
- U.S. consumers' weekly average of home cooked dinner with meat or poultry in 2017, by annual household income range
- Where do you usually buy groceries to prepare home-cooked meals?
- When do you prepare home-cooked meals?
- Which cuisine do you prefer, when preparing home-cooked meals?
- When preparing home-cooked meals who is most often with you?
- For what occasions do you prepare home-cooked meals?
- Consumer spending in the quick service restaurant (QSR) sector in the United States from 2004 to 2018 (in billion U.S. dollars)
- Average spending of consumers in the United States on eating out in 2017, by age (in U.S. dollars)
- Frequency of visiting a fast-food restaurant in any given week in the United States in 2018, by age
- Do you prefer to eat at fast-food restaurants which do not use ingredients from genetically modified crops?
- Eating on the run among U.S. consumers in 2018, by generation
- Self-assessment of health of diet among U.S. shoppers in 2015*
- Consumers' importance of the factor 'lactose' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'calories' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'natural' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'whole grain' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'dairy' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'genetically modified' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'preservatives' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'portion size' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'glycemic index' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'carbohydrates' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'sugar' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'fiber' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'frozen' when making food and beverage purchases in the United States in 2014, by generation
- Share of individuals interested in alternative powertrains in Belgium in 2017, by generation
- Value of the healthy foods market in Thailand from 2011 to 2016 (in billion U.S. dollars)
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