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Self-assessment of health of diet among U.S. shoppers in 2016, by generation*

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U.S. shoppers' self-assessment of diet 2016, by generation This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.
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Currently healthy**Could be healthier***
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Currently healthy**Could be healthier***
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Description Source More information
This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.
Show more
Release date
August 2016
Region
United States
Survey time period
2016
Number of respondents
1,056 respondents
Age group
18 years and older
Special properties
U.S. consumers
Method of interview
Online survey
Supplementary notes
* The original question ran as follows: "Thinking of all the foods you eat at home how would you describe your diet?"
** Top-2 box "Currently healthy"
*** Bottom-2 box "Could be healthier"

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