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Self-assessment of health of diet among U.S. shoppers in 2016, by generation*

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About This Statistic

This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.

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U.S. Millennials' product categories purchased online 2014+
U.S. Millennials' product categories purchased online 2014
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U.S. consumers' importance of organic when buying groceries 2014+
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