This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.
Self-assessment of health of diet among U.S. shoppers in 2016, by generation*
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This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.
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Statistics on "Eating behavior in the U.S."
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