This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.
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U.S. shoppers' self-assessment of diet by generation 2016
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Self-assessment of health of diet among U.S. shoppers in 2016, by generation*
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This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.
| Currently healthy** | Could be healthier*** | |
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| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Currently healthy** | Could be healthier*** | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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This statistic depicts the results of a survey conducted by the Food Marketing Institute in 2016. U.S. consumers were asked how they would rate the healthfulness of their own diet. The findings present that 79 percent of Millennial shoppers believe that their diets could be healthier.
Show more- Show sources information
- Show publisher information
- Release date
- August 2016
- Region
- United States
- Survey time period
- 2016
- Number of respondents
- 1,056 respondents
- Age group
- 18 years and older
- Special properties
- U.S. consumers
- Method of interview
- Online survey
- Supplementary notes
-
* The original question ran as follows: "Thinking of all the foods you eat at home how would you describe your diet?"
** Top-2 box "Currently healthy"
*** Bottom-2 box "Could be healthier"
More information
- Region
- United States
- Survey time period
- 2016
- Number of respondents
- 1,056 respondents
- Age group
- 18 years and older
- Special properties
- U.S. consumers
- Method of interview
- Online survey
- Supplementary notes
-
* The original question ran as follows: "Thinking of all the foods you eat at home how would you describe your diet?"
** Top-2 box "Currently healthy"
*** Bottom-2 box "Could be healthier"
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Consideration of food components by consumers in the U.S. 2015
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Generation X (Gen X) in the U.S.: Grocery shopping behavior
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Statistics on "Eating behavior in the U.S."
- Overview
The most important statistics
- Self-assessment of health of diet among U.S. shoppers in 2015*U.S. shoppers' self-assessment of own diet 2015
- Self-assessment of health of diet among U.S. shoppers in 2016, by generation*U.S. shoppers' self-assessment of diet by generation 2016
- Over the past year, which of the following healthy food behaviors, if any, have you made an effort to do?*U.S. consumers trying to have healthy eating habits 2017
- Knowledge in nutrition
The most important statistics
- Foods considered healthier by experts than by the public in the United States in 2016, by categoryU.S.: foods considered healthier by experts than by the public 2016, by category
- Foods considered healthier by the public than by experts in the United States in 2016, by categoryU.S.: foods considered healthier by the public than by experts 2016, by category
- Over the past year, when making decisions about buying packaged food or beverages, have you ever considered whether or not they contain the following?*Consideration of food components by consumers in the U.S. 2015
- Over the past year, how much thought have you given to the ingredients in your foods and beverages?*U.S. consumers: Consideration of ingredients in foods and beverages 2013-2015
- Over the past year, how much thought have you given the healthfulness of the foods and beverages you consume?*Consideration of the healthfulness of food and beverages by U.S. consumers 2013-2015
- What source of calories are the most likely to cause weight gain?*Consumer rating of impact of type of calories on weight gain 2013-2016
- Leading protein sources among consumers in the United States as of April 2017Sources of protein consumed by Americans 2017
- Trends in food intake
The most important statistics
- What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?*Information foods/beverages package influence on purchase 2013-2016
- Consumer attitudes towards the vegetarian diet in the United States in 2016*Vegetarian diet: U.S. consumer attitudes 2016
- Consumer attitudes towards the vegan diet in the United States in 2016*Vegan diet: U.S. consumer attitudes 2016
- Consumer attitudes towards the gluten-free diet in the United States in 2016*Gluten-free diet: U.S. consumer attitudes 2016
- Consumers' reasons for following a gluten-free diet in the United States in 2015U.S. consumers' reasons for eating gluten-free foods 2015
- Do you try to include or to avoid gluten-free foods?Americans' likeliness to include or to avoid gluten-free foods 2015
- Do you try to include or to avoid organic foods?Americans' likeliness to include or to avoid organic foods 2015
- Do you try to include or to avoid vegetables?Americans' likeliness to include or to avoid vegetables, 2015
- Cooking behavior
The most important statistics
- Which of the following actions do you perform regularly when cooking, preparing, and consuming food products?Actions performed when preparing, cooking & consuming foods 2014-2016
- U.S. consumers' weekly average of home cooked dinner with meat or poultry in 2017, by annual household income rangeU.S. consumers' frequency of cooking a dinner at home with meat 2017, by income
- Where do you usually buy groceries to prepare home-cooked meals?Leading food retailers for home-cooked meals among U.S. consumers 2016
- When do you prepare home-cooked meals?Times of day U.S. consumers prepare home-cooked meals 2016
- Which cuisine do you prefer, when preparing home-cooked meals?Popular cuisines among U.S. consumers when preparing home-cooked meals 2016
- When preparing home-cooked meals who is most often with you?Favorite companions when preparing home-cooked meals among U.S. consumers 2016
- For what occasions do you prepare home-cooked meals?Types of occasions in which U.S. consumers prepare home-cooked meals 2016
- Out-of-home market
The most important statistics
- Which global fast food chain has the best healthy/health conscious food?Global fast food chains with the healthiest food in the U.S. as of August 2014
- Do you agree that overall, fast food menus have become healthier over the past year? Share of U.S. consumers who think fast food menus have become healthier 2015
- Are you concerned with the nutrition content in fast food breakfasts?U.S. consumers concerned with the nutrition content of fast food breakfasts 2015
- Do you prefer to eat at fast-food restaurants which do not use ingredients from genetically modified crops?Opinion on GMO food in quick service (QSR) restaurants in the U.S. 2016
- What is the most important in deciding which foodservice establishment to visit?Leading restaurant menu attributes for Hispanics in the U.S., 2015, by language
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. consumers' importance of fiber when buying groceries by generation 2014
- U.S. consumers' importance of fat content when buying groceries by generation 2014
- U.S. consumers' importance of dairy when buying groceries by generation 2014
- U.S. consumers' importance of saturated fat when buying groceries by generation 2014
- U.S. consumers' importance of sugar when buying groceries by generation 2014
- U.S. consumers' importance of lactose when buying groceries 2014
- U.S. consumers' importance of sodium or salt when buying groceries by generation 2014
- U.S. consumers' importance of glycemic index when buying groceries 2014
- U.S. consumers' importance of portion size when buying groceries by generation 2014
- U.S. consumers' importance of artificial sugar when buying foods by generation 2014
- U.S. consumers' importance of calories when buying groceries by generation 2014
- U.S. consumers' importance of carbohydrates when buying groceries by generation 2014
- U.S. consumers' importance of whole grain when buying groceries by generation 2014
- Distribution of nutritional self-awareness in Germany 2016
- Distribution of nutritional priorities in Germany 2017
- Reasons for consumers opting for vegetarianism across MENA 2012-2016 by language
- England: share of children who consume 5 portions vegetables daily by gender and age
- Individuals who turn to family when they want to buy something in the UK in 2017
- Preferences to purchase clothing in psychical store in the Netherlands 2016
- Generational satisfaction with relationship in the United Kingdom in 2017
Studies
- Diets and weight loss in the U.S.
- Health and wellness food trends in the United Kingdom
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- Free-from foods in the United Kingdom (UK)
- Eating behavior in the U.S.
- Child health and nutrition
- Millennials in the U.S.: Grocery shopping behavior
- Protein market
- Meat substitutes market in the U.S.
- What encourages consumers to trial new flavors?
- Europe's Appetite for Healthier Food Grows
- Sugar trends and tax 2016
- Avocado market in Latin America
- Vitamins, minerals and supplements
- Fruit
Statistics on the topic
Free statistics
- Over the past year, when making decisions about buying packaged food or beverages, have you ever considered whether or not they contain the following?*
- Over the past year, how much thought have you given to the ingredients in your foods and beverages?*
- Over the past year, how much thought have you given the healthfulness of the foods and beverages you consume?*
- What source of calories are the most likely to cause weight gain?*
- What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?*
- Consumers' reasons for following a gluten-free diet in the United States in 2015
- Do you try to include or to avoid organic foods?
- What is the most important in deciding which foodservice establishment to visit?
- Proportion of children who consumed five or more portions of fruit and vegetable per day in England 2016, by gender and age
- Share of generational groups who first turn to family and friends when they want to buy something in the United Kingdom (UK) in 2017
- Respondents who were content with their relationship in the United Kingdom (UK) in 2017
Premium Statistics
- Self-assessment of health of diet among U.S. shoppers in 2015*
- Self-assessment of health of diet among U.S. shoppers in 2016, by generation*
- Over the past year, which of the following healthy food behaviors, if any, have you made an effort to do?*
- Foods considered healthier by experts than by the public in the United States in 2016, by category
- Foods considered healthier by the public than by experts in the United States in 2016, by category
- Leading protein sources among consumers in the United States as of April 2017
- Consumer attitudes towards the vegetarian diet in the United States in 2016*
- Consumer attitudes towards the vegan diet in the United States in 2016*
- Consumer attitudes towards the gluten-free diet in the United States in 2016*
- Do you try to include or to avoid gluten-free foods?
- Do you try to include or to avoid vegetables?
- Do you try to include or to avoid fruits?
- Do you try to include or to avoid chicken and other poultry?
- Do you try to include or to avoid fish and other seafood?
- Do you try to include or to avoid grains?*
- Do you try to include or to avoid dairy products?
- Do you try to include or to avoid beef and other red meat?
- Do you try to include or to avoid carbohydrates?
- Do you try to include or to avoid sugar?
- Do you try to include or to avoid salt?
- Do you try to include or to avoid fat?
- U.S. consumers: Which of these approaches to eating have you used in the past 12 months?
- U.S. Gen X consumers: Which of these approaches to eating have you used in the past 12 months?*
- U.S. Millennials: Which of these approaches to eating have you used in the past 12 months?*
- U.S. Baby Boomers: Which of these approaches to eating have you used in the past 12 months?*
- Which of the following actions do you perform regularly when cooking, preparing, and consuming food products?
- U.S. consumers' weekly average of home cooked dinner with meat or poultry in 2017, by annual household income range
- Where do you usually buy groceries to prepare home-cooked meals?
- When do you prepare home-cooked meals?
- Which cuisine do you prefer, when preparing home-cooked meals?
- When preparing home-cooked meals who is most often with you?
- For what occasions do you prepare home-cooked meals?
- Which global fast food chain has the best healthy/health conscious food?
- Do you agree that overall, fast food menus have become healthier over the past year?
- Are you concerned with the nutrition content in fast food breakfasts?
- Do you prefer to eat at fast-food restaurants which do not use ingredients from genetically modified crops?
- Consumers' importance of the factor 'fiber' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'fat content' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'dairy' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'saturated fat' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'sugar' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'lactose' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'sodium or salt' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'glycemic index' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'portion size' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'artificial sugar' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'calories' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'carbohydrates' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'whole grain' when making food and beverage purchases in the United States in 2014, by generation
- "I eat a healthy and balanced diet."
- "This is most important to me when eating..."
- Reasons for consumers opting for vegetarianism across the Middle East and North Africa between 2012 and 2016, by language
- Share of respondents who prefer to purchase clothes in a physical store in the Netherlands in 2016, by generation
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