Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

U.S. Generation X's grocery shopping behavior - statistics & facts

Generation X includes individuals born between 1965 and 1980. The name is commonly abbreviated as Gen X and sometimes more loosely defined as encompassing the time frame from the early sixties to early eighties. The generation follows the Baby Boomers and precedes the Millennials. In the U.S. there were roughly 65 million members of Generation X before the beginning of the pandemic. The last members of the generation turned 18 in 1998 and the generation is slowly shrinking in terms of numbers.

Grocery shopping behavior

The grocery market of the United States is a massive juggernaut worth over 680 billion U.S. dollars. While the Silent Generation is about to completely vanish from the shopping landscape, Generation X makes up over a third of all grocery store food buyers that contribute to this market. This makes the Gen Xers the second largest contributor after their younger counterparts. Online shopping is increasingly important to Generation X as a growing number of them have already used an online-only grocery retailer to order food.

Eating behaviors

Three-quarters of Generation X would agree that meat is a part of the American identity. Their thinking on the matter is indistinguishable from older generations, while younger generations, especially Generation Z, see this somewhat differently. However, more than half of Gen Xers have tried plant-based meat alternatives. They are only slightly more willing than older generations to pay more for food products that do not harm the environment. Their children, of which many can be found in Generation Z, are much more willing to pay this price.

Key figures

The most important key figures provide you with a compact summary of the topic of "U.S. Gen X: grocery shopping behavior" and take you straight to the corresponding statistics.

Grocery shopping

Eating behavior

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "U.S. Gen X: grocery shopping behavior".

Generational grocery shopping behavior in the U.S.

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

U.S. Generation X's grocery shopping behavior - statistics & facts

Generation X includes individuals born between 1965 and 1980. The name is commonly abbreviated as Gen X and sometimes more loosely defined as encompassing the time frame from the early sixties to early eighties. The generation follows the Baby Boomers and precedes the Millennials. In the U.S. there were roughly 65 million members of Generation X before the beginning of the pandemic. The last members of the generation turned 18 in 1998 and the generation is slowly shrinking in terms of numbers.

Grocery shopping behavior

The grocery market of the United States is a massive juggernaut worth over 680 billion U.S. dollars. While the Silent Generation is about to completely vanish from the shopping landscape, Generation X makes up over a third of all grocery store food buyers that contribute to this market. This makes the Gen Xers the second largest contributor after their younger counterparts. Online shopping is increasingly important to Generation X as a growing number of them have already used an online-only grocery retailer to order food.

Eating behaviors

Three-quarters of Generation X would agree that meat is a part of the American identity. Their thinking on the matter is indistinguishable from older generations, while younger generations, especially Generation Z, see this somewhat differently. However, more than half of Gen Xers have tried plant-based meat alternatives. They are only slightly more willing than older generations to pay more for food products that do not harm the environment. Their children, of which many can be found in Generation Z, are much more willing to pay this price.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "U.S. Gen X: grocery shopping behavior".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)