U.S. GenXers Grocery Shopping Behavior - Statistics & Facts

Generation X, also known as Gen X or GenXers, includes consumers who were born after the post-World War II baby boom (roughly birth dates beginning from the early 1960s to the early 1980s). This generation followed the Baby Boomers demographic cohort. As of 2015, the U.S. population of GenXers amounted to approximately 66 million people.

Regarding their grocery shopping behavior and nutrition patterns, the main characteristics of Generation X included:

• Compared to other generations, Generation X shoppers spent more on groceries per month than both Millennials and Baby Boomers. According to a 2017 survey, GenXers spent on 380 U.S. dollars per month on groceries, while Millennials spend only about 300 dollars per month on average.

• Some 70 percent of Generation X shoppers who redeemed a coupon for grocery items in the last month used a digital or mobile coupon. Only 32 percent of Generation X consumers printed out coupons from a retailers website to use on grocery items.

• Gen X consumers are more open-minded than Baby Boomers when it comes to digital grocery order and delivery services, but not as tech-savvy as Millennials.

• Some 24 percent of GenXers considered their diet as currently healthy, whereas about 76 percent of the generation stated that it could be healthier.

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Generation X (Gen X) in the U.S.: Grocery shopping behavior - Important statistics

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Generation X (Gen X) in the U.S.: Grocery shopping behavior
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  • From $365

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