U.S. Generation X's grocery shopping behavior - statistics & facts

Key insights

Number of Gen Xers in the U.S.
65.8m
Value of the U.S. grocery market
682.9bn USD
Share of grocery store foodservice shoppers that are members of Generation X
35%

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Overview

Store selection

Grocery shopping

Expenditure

Inflation

Sustainable and organic food shopping

Online grocery shopping

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