Global media and marketing spend 2015-2017

Published by Statista Research Department, Dec 5, 2016
The graph shows the media and marketing spending worldwide in 2015 as well as a forecast thereof for 2016 and 2017. The source projected that the global marketing spending would amount to 457.4 billion U.S. dollars in 2017.

Media and marketing spending worldwide from 2015 to 2017 (in billion U.S. dollars)

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Source

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Release date

December 2016

Region

Worldwide

Survey time period

2015

Supplementary notes

* Forecast.
Media include TV, digital, newspaper, magazine, outdoor, radio and cinema. Marketing includes direct marketing, sponsorship, data investment management (market research), public relations and health care.

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Overview

4

TV

8

Internet & video streaming

8

Radio & podcasting

6

News

7

Further related statistics

13

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