SvoD to TV streaming usage in the U.S. 2015, by age

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic provides information on the share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, sorted by age group. During the GfK survey, 12 percent of Millennial TV viewers stated that they used Amazon video services to stream video content to their television sets. In total, 48 percent of Millennial respondents used any service to stream video to their TVs.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group

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Source

Release date

September 2015

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

total n = 1,004; Gen Y n=330; Gen X n=245; Boomers n=429

Age group

13-64 years

Special properties

TV viewers

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Which of these streaming video services do you use to stream movies or TV programs to a TV set?"

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Statistics on "Subscription video on demand market in the U.S."

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