According to a survey from 2023, the majority of U.S. consumers who have canceled their video streaming subscription did so because of the price, with around one in four respondents canceling as it no longer fit their budgets. Another 13 percent stated that there is better content on other streaming offers, while 10 percent were no longer interested in the content offered.
October 2023
United States
2023
4,023 respondents
18 years and older
respondents having used paid video streaming subscription service in the past
Selected services include ad-free versions of Netflix, Hulu, Max, Disney+, Paramount+, and Peacock, as well as ad-supported plans of ESPN+ and Hulu, Peacock, and Paramount+.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Content
Subscribers
Platforms
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
