According to a survey from 2023, the majority of U.S. consumers who have canceled their video streaming subscription did so because of the price, with around one in four respondents canceling as it no longer fit their budgets. Another 13 percent stated that there is better content on other streaming offers, while 10 percent were no longer interested in the content offered.
October 2023
United States
2023
4,023 respondents
18 years and older
respondents having used paid video streaming subscription service in the past
Selected services include ad-free versions of Netflix, Hulu, Max, Disney+, Paramount+, and Peacock, as well as ad-supported plans of ESPN+ and Hulu, Peacock, and Paramount+.
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