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Distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency

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Research sources used prior to an online purchase in the UK 2015, by frequency This statistic displays the distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency. During the survey period, it was found that 40 percent of respondents reported that they used commercial websites for their research prior to purchase.
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Yes, for most of my purchasesYes, for some of my purchasesNo, never
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Yes, for most of my purchasesYes, for some of my purchasesNo, never
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Description Source More information
This statistic displays the distribution of preferred research sources prior to an online product purchase in the United Kingdom (UK) in 2015, by frequency. During the survey period, it was found that 40 percent of respondents reported that they used commercial websites for their research prior to purchase.
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Release date
September 2015
Region
United Kingdom
Survey time period
April 29, 2015 to May 5, 2015
Number of respondents
1,012 respondents
Age group
14 years and older
Special properties
UK shoppers who had purchased items from the internet in the prior 12 months.*
Supplementary notes
* The source adds the following information: "Nationally representative sample"
Original survey question was phrased as follows: "Do you research the product beforehand?"
The source does not provide any information regarding percentage points exceeding/missing to 100 percent.

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