This statistic displays the distribution of shopping stages at which consumers sought online support in the United Kingdom (UK) in 2015, by frequency. During the survey period, it was found that 13 percent of responding online shoppers very often sought online support post-purchase, with the intention to track their order.
Distribution of shopping stages at which consumers sought online support in the United Kingdom (UK) in 2015, by frequency
UK shoppers who had purchased items from the internet in the prior 12 months.
Supplementary notes
* The source adds the following information: "Nationally representative sample" Original survey question was phrased as follows:
"When have you tried to look for online support?"
Percentage points exceeding 100 percent are probably due to rounding.
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iAdvize. (September 17, 2015). Distribution of shopping stages at which consumers sought online support in the United Kingdom (UK) in 2015, by frequency [Graph]. In Statista. Retrieved January 13, 2025, from https://www.statista.com/statistics/497214/uk-shopping-stages-at-which-consumers-sought-online-support-by-frequency/
iAdvize. "Distribution of shopping stages at which consumers sought online support in the United Kingdom (UK) in 2015, by frequency." Chart. September 17, 2015. Statista. Accessed January 13, 2025. https://www.statista.com/statistics/497214/uk-shopping-stages-at-which-consumers-sought-online-support-by-frequency/
iAdvize. (2015). Distribution of shopping stages at which consumers sought online support in the United Kingdom (UK) in 2015, by frequency. Statista. Statista Inc.. Accessed: January 13, 2025. https://www.statista.com/statistics/497214/uk-shopping-stages-at-which-consumers-sought-online-support-by-frequency/
iAdvize. "Distribution of Shopping Stages at Which Consumers Sought Online Support in The United Kingdom (Uk) in 2015, by Frequency." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/497214/uk-shopping-stages-at-which-consumers-sought-online-support-by-frequency/
iAdvize, Distribution of shopping stages at which consumers sought online support in the United Kingdom (UK) in 2015, by frequency Statista, https://www.statista.com/statistics/497214/uk-shopping-stages-at-which-consumers-sought-online-support-by-frequency/ (last visited January 13, 2025)
Distribution of shopping stages at which consumers sought online support in the United Kingdom (UK) in 2015, by frequency [Graph], iAdvize, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/497214/uk-shopping-stages-at-which-consumers-sought-online-support-by-frequency/
