UK: shopping stages at which consumers sought online support 2015

This statistic displays the distribution of shopping stages at which consumers sought online support in the United Kingdom (UK) in 2015, by frequency. During the survey period, it was found that 13 percent of responding online shoppers very often sought online support post-purchase, with the intention to track their order.

Distribution of shopping stages at which consumers sought online support in the United Kingdom (UK) in 2015, by frequency

Characteristic	Yes, very often	Yes, several times	No	Don’t remember
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Release date

September 2015

More information

Region

United Kingdom

Survey time period

April 29, 2015 to May 5, 2015

Number of respondents

1,012*

Age group

14 years and older

Special properties

UK shoppers who had purchased items from the internet in the prior 12 months.

Supplementary notes

* The source adds the following information: "Nationally representative sample"
Original survey question was phrased as follows:
"When have you tried to look for online support?"
Percentage points exceeding 100 percent are probably due to rounding.

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